Due to the relatively low technical content of the furniture industry, it is a labor-intensive industry, and the degree of automation is relatively low. In general, a large amount of capital is not required, and the project is easier to launch, so the threshold for entering the furniture industry is relatively low. But no brand has become a "soft spot" of China's furniture industry. As long as there is "frustration", the fragility of Chinese furniture will be exposed.
Since the 1990s, China's furniture industry has continued to develop, with an average annual growth rate of more than 15%, and will continue to be one of the fastest growing countries in global furniture trade. However, it is not suitable for it. Chinese furniture companies and employees are the first in the world. There are more than 50,000 companies in the world. They are the largest furniture production countries in the world. Few companies have an output value of more than 100 million yuan, and more than 90% of furniture companies It can only be called "there is a brand symbol", it can be said that "only stars, no moon". Coupled with the influx of elaborate foreign brand furniture into China's furniture market, the strength of the boutique is competing with China's furniture industry. Faced with highly competitive foreign furniture, where will we go? Therefore, it is urgent for the Chinese furniture industry to cultivate independent national brands.
The most critical factor in creating a national brand in China's furniture industry is to rely on the power of cultural creativity. First of all, we must inherit China's excellent traditional furniture culture. Furniture is a cultural form, with characteristics of the times, reflecting people's aesthetic taste and understanding of life at that time. Since it is a cultural form, there is a problem of inheriting and abandoning cultural traditions. The creation of a Chinese furniture brand must have its own national characteristics, and excellent and widely influential traditional Chinese furniture provides us with rich materials and a strong reference for establishing a brand. It is said that the famous Danish furniture designer Hans? Of Wagner's more than 500 designs so far, nearly one-third are related to the theme of the Chinese chair. Some classical furniture of other European countries also vaguely reflects the shadow of Ming and Qing furniture. But our country's modern furniture is simply copying and embezzling the expressions and symbols in the national traditional art, and there is no good cultural essence of inheriting the traditional furniture. Foreigners still value our precious historical resources so much. As the descendants of Yanhuang, we should make good use of this legacy left by our ancestors.
Chinese traditional furniture is rich in shape, diverse in form, beautiful in form, and rich in Chinese characteristics, such as Chinese armchairs, Luo Guoxin, and decorative patterns. The clever combination of these characteristics of traditional furniture in modern furniture design often makes modern furniture reveal a rich Chinese classic charm. However, with the development of science and the progress of society, people's lifestyles have undergone great changes. Modern furniture should reflect the material life and spiritual needs of modern people, so traditional furniture shapes must be modernized. The main technical methods for the modernization of traditional furniture modeling are reconstruction, integration and reference.
Secondly, design creativity is the focus of the modernization of Chinese traditional furniture culture and the creation of modern furniture brands. At present, most of the furniture design styles in China are copying, copying, imitating Western systems, methods and means. Therefore, China's modern furniture design has also been assimilated by the West unconsciously, thus making our furniture lose its national character. We advocate that we should combine the needs of the times, absorb the essence of traditional culture, and innovate on the basis of tradition, so that the design works can rejuvenate. At the same time, widely absorb all the outstanding cultural achievements with the characteristics of the times in the world, so that Chinese contemporary furniture design goes to the world and the future, because the great design must be national and world, and it covers history, era and future.
In modern furniture design, the design concepts and methods of developed countries are well worth learning. Especially what can be learned is European furniture design. For example, Italian furniture design always follows the Renaissance tradition based on creativity and aesthetic perception, but also uses the latest achievements of science and technology; modern hand-made technology in Germany; humanitarian design in furniture design in Nordic countries such as Finland, Sweden and Denmark Design ideas, functionalist design methods; etc. We need to compare and study the European furniture brand formation mechanism with the Chinese furniture brand establishment status and reasons, and put forward the basic conditions required for the establishment of the Chinese furniture brand. We also need to further discuss the necessary ways for the establishment of furniture brands on the basis of emphasizing Chinese local design, for example, through the interaction of talent training, government support, industry promotion, social impact, research guidance, etc., to encourage Chinese furniture The industry improves the design level and creates a representative and competitive national furniture brand.
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