Analysis of Development Status and Trend of Painting Market in China

In the past decade or so, domestic coating companies have developed very rapidly. The ever-increasing coating market share has naturally attracted a large number of foreign-funded enterprises. The entry of foreign companies, although bringing heavy pressure to domestic enterprises, but also for the rise of ethnic enterprises to provide more learning and learning experience, at present, China's coating market is in a state of blooming flowers . Paint companies at home and abroad should seize the opportunity to learn from each other, learn from each other, grow together, and share the fruits of China's rapid economic development.

The increasingly prosperous coating market has created a number of coating customers with increasing levels of maturity, technology, and experience. The demand for coating companies has also increased. Dong Yunsheng, general manager of Nordson Industrial Coatings Division, said: “When Nordson first entered China 30 years ago, most of the time we needed to tell customers how to use the equipment. Now this situation has basically disappeared. The situation is that customers will tell us what requirements they have and what we want to be able to do.” Users began to select products based on their own market positioning and different marketing strategies.

The development of the coating industry every year will have some different characteristics. One development trend in 2011 is that the construction machinery sector is improving. However, engineering machinery is a differentiated and individualized industry. Therefore, construction machinery customers are slightly picky about the selection of coating partners, and need their partners to have more capabilities to deal with the development of non-standard equipment technologies. The customer's own product characteristics, choose a suitable spray solution for the customer's products, which also pointed out the direction for the coating company's development in the next few years.

Behind the rapid development, nature also hides many problems, that is, homogeneity is more common. Domestic companies often use partial hardware and products in their investment. However, in terms of technology, especially the research and development of coating basic technologies, the investment is still not large enough. This directly leads to the lack of core technologies for domestic coating companies. In the field of industrial coatings, the domestic high-end market is still occupied by large-scale foreign investment or joint ventures, and most of the domestic companies are still paralysed in the low-end market.

Then, what do we need to pay attention to when our coating companies want to become bigger and stronger? Through interviews with some domestic senior painting suppliers and experts, we can analyze from the following perspectives.

First of all, in the industry development, domestic companies tend to pay more attention to the business itself, and there is a lack of communication in the industry's cohesion and the formulation of industry standards. The lack of industry standards, such as the powder coating industry, the paint coating industry, and so on all lack a unified Ordered industry standards.

Secondly, foreign companies often have some hard standards in terms of technology R&D investment as a percentage of operating income, while domestic companies still lack the technology and the first R&D investment. Foreign companies do a better job of system solutions. These are places where domestic companies need to learn.

Again, from the user's point of view, the service is very important. The supplier can only promptly discover the problem and understand the user's needs and situation from the on-site service. Only in this way can the supplier follow up R&D in a timely manner and improve product quality and technical service level. Therefore, coating companies should earnestly do some market research and cooperate with customers to make some improvements. The company's business strategy should be different for different customers, very active and customer communication, understand the customer's internal needs, timely and accurate formula design, to provide customers with the product.

Finally, as the prices of materials, steel, and energy continue to rise, how to reduce costs has become a matter of most concern to users. In the past, speaking of users' needs was quality, service, and price. Now, companies must provide a system solution. The plan is to reduce the cost of comprehensive use of customers, help customers improve their competitiveness, develop together with customers through a series of measures, make progress together, and deal with the future direction of cooperation with customers. There are two ways to reduce costs in general: First, technological innovation, and second, to increase the degree of automation of equipment.

In addition, in the field of painting, coating companies will grasp the technical standards more carefully than customers, and companies can give customers some suggestions to meet them to achieve the product standards they need to achieve. In the process of use, painting as an intermediate process, in the pre-treatment, spray curing and subsequent processing will affect the product performance, companies should explore this root cause with customers, so that customers can use this product smoothly it is good.