Yongkang Hardware: "culture-driven" industry development

“I am very happy today. I am happy to give everyone my own strengths while using my strengths.” Yao Yang, the wheel workshop employee of the Yang Group, was agitated and had just gone out of his voice. He was just in front of the 5,000 workers waving a light stick. On the stage, the lead singer “Towards Revival”, it is difficult for a professional vocalist to imagine that it was issued from the mouth of a workshop worker.

The Bu Yang Cultural Festival is a festival where the staff of Yang Bu Yang can not be beaten every year. The holding time is fixed from October 3 to November 4 each year. Until this year, it has been held for nine consecutive years.

“The cultural festival filled with joy and hard work is a concentration of corporate culture and entrepreneurial spirit. It is also a grand event to review the spirit of employees.” Chairman of BU Yang Group, Xu Buyun, said that through the holding of multi-year cultural festivals, it is conducive to cohesion. The company's centripetal force, at the same time, a cultural feast has also become an important part of community cultural activities.

Behind the success of the Bu Yang Cultural Festival is the splendid and prosperous corporate culture of Yongkang City.

There are more than 10,000 companies in Yongkang, and there are a large number of employees in the company. Among them, there are nearly 400,000 migrant workers. It can be said that the direction, speed, and quality of business development determine the direction, speed, and quality of economic and social development in the city. How to promote the development of enterprises in the scale, on the grade, to achieve economic and social benefits of the double harvest? The Yongkang Municipal Committee and the municipal government have found an appropriate entry point, namely to promote the excellent traditional hardware culture, cultivate modern corporate culture, and use the soft power of advanced culture to drive the company to take a healthy and rapid development path.

Against this background, Yongkang City conducted in-depth investigation and research on corporate culture construction and issued a series of policies and measures to promote corporate culture construction. Starting from their own realities, enterprises have built distinctive corporate cultures with distinct characteristics and irreproducible cultures through skills contests, paintings and paintings, workers’ associations, and cultural delivery. It can be said that the city’s above-scale enterprises have established a complete corporate culture system.

In order to expand the influence of corporate culture construction, Yongkang City has also organized corporate culture festivals in which employees of the entire city have participated since 2007. At the end of July at the Yongkang City Corporate Culture Festival 2011, hundreds of thousands of employees in the city were the protagonists of this cultural feast.

Zhu Shidao, member of the Standing Committee of Yongkang Municipal Committee and Minister of Propaganda, believed that through the holding of series of corporate cultural activities, the company’s image has been optimized, the quality of its employees has been improved, its core competitiveness has been enhanced, and its corporate culture with strong vitality has been cultivated.