Wang Mingyuan: How to improve the core competitiveness of abrasives and abrasives enterprises
The core competitiveness of an enterprise is the decision-making power of the enterprise. It includes the judgment of grasping the overall situation and judging the situation, boldly breaking through and daring to compete for innovation, learning from others, pioneering and enterprising cultural power, ensuring the quality, honesty and trustworthiness. The core competitiveness of an enterprise is formed by the enterprise for a long time. It is embedded in the internal quality of the enterprise. It is unique to the enterprise and supports the past, present and future competitive advantages of the enterprise, and enables the enterprise to obtain active core capabilities in a competitive environment for a long time.
In response to the general development of China's abrasives industry, Wang Mingyuan, Secretary General of the China Machine Tool Association's Coated Abrasives Branch, gave a speech on "How to Enhance the Competitiveness of Domestic Abrasives and Abrasives" at this Shanghai Hardware Fair. The main points of the speech are summarized as follows:
I. Definition of core competitiveness of enterprises
The core competitiveness of an enterprise is formed by the enterprise for a long time. It is embedded in the internal quality of the enterprise. The uniqueness of the enterprise supports the past, present and future competitive advantages of the enterprise, and enables the enterprise to obtain active core capabilities in a competitive environment for a long time. Including: grasp the overall situation, judge the judgment of the situation; bold breakthrough, the innovative power to dare to compete; learn from the pioneering and enterprising cultural strength; ensure the quality, honest and trustworthy affinity.
Second, how to improve the core competitiveness of enterprises
First, accurate positioning is the primary condition for improving the core competitiveness of an enterprise.
Enterprises must carefully review their own resources, give full play to their professional advantages in a certain field, and take advantage of their unique advantages in management, production, technology, sales, and service, and gradually develop their core competitiveness in developing their own advantages. That is to say, companies must set themselves a good position.
The quality of a company is not the size of the scale, but the level of efficiency. After the "18", the economic development has changed from the scale expansion of the past to the "quality benefit" type. Therefore, we must be soberly aware that each company's resources are limited, its own advantages are limited, and limited resources can only be used for limited goals.
Second, technological innovation is the key to forming core competitiveness.
The direct consequence of tracking and imitation is that the homogenization of products in the industry is serious, the price war is rampant, the profits of enterprises are greatly reduced, and the tracking and imitation also breeds the industry's quick success, opportunistic and other bad habits. At the same time, it also stifles the innovation ability and enthusiasm of the company, which has seriously affected the healthy development of the industry.
Measure the three iconic goals of whether our abrasives are from big to strong:
The first landmark goal is to make breakthroughs in the manufacture of core technologies for key industries, such as shipbuilding, aerospace, and new energy vehicles.
The second landmark goal is to have a significant improvement in both markets, especially in the international market.
The third landmark goal is to form a group of outstanding companies with world-renowned brands.
Third, strengthen modern management and provide institutional guarantee for improving the core competitiveness of enterprises.
The simplest form of enterprise management is four words: open source and throttling
What is open source? Engaging in research and development, innovation is open source; adjusting product structure, changing production methods is also open source; doing existing products well, quality stability is also open source (poor product stability is a common problem in our industry); a product is constantly upgraded and upgraded Open source and more.
What is throttling? Throttling is to reduce production costs while ensuring product quality, especially paying attention to details and reducing work errors.
It’s not easy to do every simple thing.
It is extraordinary to do every ordinary thing.
Fourth, shaping a unique corporate culture is the spiritual driving force for forming core competitiveness.
Culture is everywhere, everywhere, and corporate culture is unique. Products can be imitated, but corporate culture is hard to imitate.
Because enterprises with excellent cultural connotations will gain consumer recognition in terms of social responsibility, product quality and safety, etc., and are the embodiment of soft power of enterprise construction. Therefore, without a good corporate culture, it is difficult to produce excellent products that are generally recognized by consumers. A good company must have a good culture. A company with good culture is bound to produce good products. A good product will inevitably enhance the core competitiveness of the company.
For example, the industry enterprise Hubei Yuli, the four aspects of Yuli corporate culture and the company's development strategy, business philosophy, education mechanism, management rules, innovative ideas constitute the rich content of Yuli culture, it is deeply rooted in Yuli Every employee's heart, even in each of Yuli's products, is deeply imprinted with culture: they are not simply repeated and cloned, but endowed with the spirituality of life. Such products are undoubtedly more popular with consumers and more attractive to the market.
In response to the general development of China's abrasives industry, Wang Mingyuan, Secretary General of the China Machine Tool Association's Coated Abrasives Branch, gave a speech on "How to Enhance the Competitiveness of Domestic Abrasives and Abrasives" at this Shanghai Hardware Fair. The main points of the speech are summarized as follows:
I. Definition of core competitiveness of enterprises
The core competitiveness of an enterprise is formed by the enterprise for a long time. It is embedded in the internal quality of the enterprise. The uniqueness of the enterprise supports the past, present and future competitive advantages of the enterprise, and enables the enterprise to obtain active core capabilities in a competitive environment for a long time. Including: grasp the overall situation, judge the judgment of the situation; bold breakthrough, the innovative power to dare to compete; learn from the pioneering and enterprising cultural strength; ensure the quality, honest and trustworthy affinity.
Second, how to improve the core competitiveness of enterprises
First, accurate positioning is the primary condition for improving the core competitiveness of an enterprise.
Enterprises must carefully review their own resources, give full play to their professional advantages in a certain field, and take advantage of their unique advantages in management, production, technology, sales, and service, and gradually develop their core competitiveness in developing their own advantages. That is to say, companies must set themselves a good position.
The quality of a company is not the size of the scale, but the level of efficiency. After the "18", the economic development has changed from the scale expansion of the past to the "quality benefit" type. Therefore, we must be soberly aware that each company's resources are limited, its own advantages are limited, and limited resources can only be used for limited goals.
Second, technological innovation is the key to forming core competitiveness.
The direct consequence of tracking and imitation is that the homogenization of products in the industry is serious, the price war is rampant, the profits of enterprises are greatly reduced, and the tracking and imitation also breeds the industry's quick success, opportunistic and other bad habits. At the same time, it also stifles the innovation ability and enthusiasm of the company, which has seriously affected the healthy development of the industry.
Measure the three iconic goals of whether our abrasives are from big to strong:
The first landmark goal is to make breakthroughs in the manufacture of core technologies for key industries, such as shipbuilding, aerospace, and new energy vehicles.
The second landmark goal is to have a significant improvement in both markets, especially in the international market.
The third landmark goal is to form a group of outstanding companies with world-renowned brands.
Third, strengthen modern management and provide institutional guarantee for improving the core competitiveness of enterprises.
The simplest form of enterprise management is four words: open source and throttling
What is open source? Engaging in research and development, innovation is open source; adjusting product structure, changing production methods is also open source; doing existing products well, quality stability is also open source (poor product stability is a common problem in our industry); a product is constantly upgraded and upgraded Open source and more.
What is throttling? Throttling is to reduce production costs while ensuring product quality, especially paying attention to details and reducing work errors.
It’s not easy to do every simple thing.
It is extraordinary to do every ordinary thing.
Fourth, shaping a unique corporate culture is the spiritual driving force for forming core competitiveness.
Culture is everywhere, everywhere, and corporate culture is unique. Products can be imitated, but corporate culture is hard to imitate.
Because enterprises with excellent cultural connotations will gain consumer recognition in terms of social responsibility, product quality and safety, etc., and are the embodiment of soft power of enterprise construction. Therefore, without a good corporate culture, it is difficult to produce excellent products that are generally recognized by consumers. A good company must have a good culture. A company with good culture is bound to produce good products. A good product will inevitably enhance the core competitiveness of the company.
For example, the industry enterprise Hubei Yuli, the four aspects of Yuli corporate culture and the company's development strategy, business philosophy, education mechanism, management rules, innovative ideas constitute the rich content of Yuli culture, it is deeply rooted in Yuli Every employee's heart, even in each of Yuli's products, is deeply imprinted with culture: they are not simply repeated and cloned, but endowed with the spirituality of life. Such products are undoubtedly more popular with consumers and more attractive to the market.
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