Research on E-commerce Marketing Strategy of China's Hardware & Electrical Industry

In recent years, the rapid development of China's e-commerce in hardware and electronic machinery, the Internet has a huge amount of business opportunities information, real-time interactive, low cost features, for the majority of small and medium-sized hardware and electronic machinery companies to open a rapid rise, enhance market competitiveness of new marketing channels. At the same time, domestic e-commerce platforms have mushroomed. Let a lot of hardware and electromechanical companies tasted the sweetness, and then triggered a wave of e-commerce investment in the industry.

However, many hardware and electromechanical companies that are eager to participate in e-commerce have not conducted all-round inspections and analysis of Internet marketing and have followed suit. In particular, the emergence of various types of B2B and B2C third-party platforms currently has different levels, characteristics, and advantages. It has also caused many companies to look at their eyes, and they do not know what kind of e-commerce platform is suitable for their own development. The same is the active investment in e-commerce, some hardware and electromechanical companies can quickly expand their business and improve their performance faster; and some companies are still no improvement, which is very large with how companies choose and operate e-commerce platform Relationship.

According to industry insiders, e-commerce development is not simple. As a relatively new marketing channel, it also requires companies to operate with great care and build an independent operating platform and operating mechanism, not just as simple as opening an online shop.

If we want to achieve networked marketing, the ceramic industry needs a professional B2C platform that adopts a combination of online and offline methods, including various resources such as design, transportation, installation, and customer service, to provide one-stop services. Compared with offline transactions, more emphasis is placed on product quality, and online transactions may be more focused on service capabilities. It can be foreseen that, just as when Foshan ceramics began to rejuvenate at the same time, in the initial stage of network maturity, there will surely be a phenomenon that various companies have swarmed into the online market. However, after the gradual improvement of the online market mechanism, it will gradually eliminate some of them. Enterprises, this is a market law: Ebb Tide, the remainder is king. The status quo of the sanitary ware and prospect analysis: e-commerce will become a trend

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said: The rapid development of the Internet, online shopping is gradually becoming a habit of life, when the habit is formed, the market will have a lot of room for growth. The transformation of small appliances is fast, low cost, and it is easy to become a popular commodity on the Internet. In a difficult market environment, the traditional channel storefront rental and entry fee will often become a burden for small household appliances companies. The e-commerce platform is virtual and low-cost. It is a good one for small home appliances that want to stabilize. s Choice. Small household electrical appliance enterprises to switch to e-commerce market

According to Zhang Zhouping, an analyst at the China Electronic Commerce Research Center, the number of B2B e-commerce service companies has steadily increased in 2012, but the growth rate has slowed down significantly. The main reason is that due to the impact of the economic environment, the slowdown in international demand will have a certain impact on the development of B2B e-commerce service providers.

E-commerce can certainly use a smaller investment to help companies obtain a wide range of sales channels, but the use of e-commerce platform to sell furniture often leads to a price war. Simply reducing the price in order to expand sales will undoubtedly erode profits and is not conducive to business development.

The development of B2B e-commerce in the first half of this year is not stable. The sluggish foreign trade and successive SMEs closures have directly affected the speed of development of the industry. Alibaba’s delisting from the Hong Kong Stock Exchange announced that the privatization of B2B e-commerce service industry has pushed the controversy to the cusp of the dispute. Next, it will be an inevitable trend for network service providers to transform and reform the original B2B model, such as increasing R&D efforts, improving the level of product services and user experience, and accelerating the circulation of suppliers' products, helping companies to quickly embark on the road to profit.

For lifting equipment companies, this is a new person in e-commerce. In addition to working hard on the quality of lifting equipment, it is more important to choose the right marketing strategy. Liu Dongming, an internet marketing expert at Tsinghua University, pointed out that traditional e-commerce platforms have been difficult to apply. European Union's new hardware industry standards to improve China's product requirements diversification grade upgrade home decor drive hardware development home hardware performance concept to change the trend of intelligentization domestic home hardware companies outward trend is more obvious

The development of hardware tools is a huge space for personalized development. Traditional marketing requires more manpower, material resources and money. This is the first priority for the lifting equipment companies that are currently in a relatively difficult situation. In the e-commerce market, you can use the least money, do the best thing, or even more effective.

Most furniture companies use a layered agent mechanism. Under the influence of these mechanisms, it is difficult to unify the prices of the same product in different places. This is naturally fatal to e-commerce. Under the distributor agency system, manufacturers are still afraid to launch e-commerce rashly because they involve the interests of distributors in the country. Therefore, to say that China's furniture companies are involved in e-commerce, it is necessary to solve the problem of channel conflicts.

In the information age, for many hardware and electronic machinery companies, the development of e-commerce is a general trend. Although many hardware and electromechanical companies pay attention to e-commerce, they do not understand the specific characteristics of the e-commerce platform. Some companies frantically register members on many e-commerce platforms, both paid and free. Although there was enthusiasm for the results, due to the lack of dedicated personnel to maintain and neglect the management, the exchange of information was not smooth enough, making it difficult for these registered accounts to function.

The electromechanical online editor believes that even if e-commerce has many advantages over traditional marketing methods, it is only a marketing platform with specific functions, a business opportunity medium with outstanding advantages, and it brings the rapid rise of numerous hardware and electronic small and medium-sized enterprises. A good opportunity for market share, but the ultimate opportunity can be grasped by the enterprise, but also rely on the efforts of the enterprise itself, companies can only register a member can not think that everything is good, but also need to strengthen e-commerce marketing, timely update of product information and A series of maintenance and innovations for the platform channel.