Household Consumption Survey
In today’s world, as living standards continue to rise, household products have become one of the largest expenses for many families, second only to housing. Over the years, household consumption has evolved significantly, with a growing emphasis on personalization, diversity, and quality. Consumers are now more health-conscious and value rational spending, which has shaped mainstream purchasing behaviors.
Recently, an online survey was conducted to better understand the habits of ordinary households in Chengdu. The study aimed to gather insights into how people make decisions about home improvement and to promote more informed and healthy consumption choices.
According to the findings, half of the respondents said they prefer to work with "brand home improvement companies," but the other half still opt for alternative channels. Surprisingly, 19% even choose “guerrilla†or non-professional contractors, indicating a lack of trust in some established firms.
Price remains a major factor for consumers when it comes to home improvement, as many look for cost-effective solutions. However, the survey also revealed that 92% of participants value “health and environmental protection,†while 96% prioritize “construction quality.†This shows that while budget is important, quality and safety are equally critical.
Despite understanding the importance of good design, only 35% of respondents were willing to pay for professional design services, with 23% outright refusing. A well-designed space can lead to long-term savings through efficient use of space and materials, yet many remain hesitant due to unclear pricing structures and uncertainty around design costs.
Interestingly, 62% of those who lack confidence in home improvement companies choose to supervise the work themselves. Even among those who hire brand companies, over 30% still take an active role during the renovation process. While this hands-on approach shows a desire for control, only 11% of these individuals hire professional supervision services, highlighting a gap in trust and awareness.
When it comes to after-sales service, 43% of consumers rated it as highly impactful, with 21% considering it a top priority. In contrast, product price was seen as less influential, with only 1 point (low impact) assigned by 43% of respondents. This suggests that today’s consumers are no longer driven solely by price; instead, they focus on overall value, including service, support, and convenience.
As a result, marketing tactics like “lowest price†or “ultra-low price†are losing their appeal. Households are becoming more discerning, carefully evaluating the total cost-benefit of their purchases rather than just looking at the sticker price. This shift reflects a more mature and thoughtful approach to home improvement and consumer behavior in general.Standard Type,Machined Parts Products,Hardware Machining Products,Hardware Machining Product Processing
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