Recently, a shop called “Eleven Furniture†in Kunming was suspected of imitating IKEA, and the lawsuit of the ink and ink came to Reuters. The foreign news agency wrote that “11 Furniture†is not only a cottage version of IKEA, but also may infringe IKEA’s business. Secret and trademark rights. Coincidentally, a pair of American couples found three “Apple Stores†with the same logo and decorative style on the streets of Kunming. The clerk also claimed to work for Apple. So this couple took photos of the suspected couple and sent their own blogs to the netizens to identify. As a result, most netizens thought that this was an inadequate plagiarism. Is it that some merchants infringe on the intellectual property rights of IKEA and Apple, and the industrial and commercial departments still need to make a ruling, but now this constantly emerging parts and home appliances version of the cottage, it really confuses consumers' attention. For example, some OEM companies in the Pearl River Delta region have simply imitated some big brands in order to compete for orders, and shipped them in large quantities. When someone raises a question, they argue that this is Provide consumers with cheap products. As for whether it infringes on the copyright of others, with the "free choice of consumers" shield, it is likely to be lost. Why is the “cottage†in the construction sector? The key is that some small enterprises can profit without investing in research and development costs, and the small-scale “underground factory†is imitation, and it can be started anytime, anywhere, or even mimicked. Accepted by labeling the “Peopleâ€. In some places, this grassroots force from the private sector actually supports the rise and fall of a certain building component. Is the imitator really fame and fortune? In fact, this is not the case. The cottage enterprises that do the OEM business are not good at all. Due to the low brand awareness and the lack of core technology and fixed sales channels, they are often arrears by the other party and may even encounter a capital chain break. Under such high risks, it is destined that these cottage enterprises can't last long like cutting leeks, let alone creating their own brands for sustainable development. In fact, this brand crisis does not only exist in some sanitary ware industries. In Chaozhou and Nan'an, Guangdong, some ceramic and furniture companies have also fallen into the untrusted predicament when they produce OEM products for other companies. . It can be said that the funds of many small and medium-sized parts enterprises in China are currently at risk of being cut off, and they are all related to these triangular debts. Due to the inability to extricate themselves from the triangle debt, many such small and medium-sized enterprises will fall this year. Therefore, small and medium-sized parts enterprises must protect their own interests, can not be independent, and can not develop the road of the cottage, but should be justified with the big companies to create their own independent brands. In this way, we can get orders for a long time. Otherwise, the prevalence of cottage enterprises not only loses the credibility and long-term development space of domestically produced parts, but may also expose themselves to become less and less confident about themselves. This is the most terrible.
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