In the flooring industry in China, the winter of challenges is still far from over. Despite a partial recovery in the property market, downstream flooring companies continue to face significant pressures, including weak sales, rising operational costs, and fierce competition. On January 18, China Flooring Holdings Co., Ltd. (China Flooring) issued a profit warning, signaling that the tough season for the sector has not yet ended.
On that same day, the company revealed that its earnings for 2012 would be significantly lower than the previous year, primarily due to continued weakness in the real estate market, which led to a sharp drop in sales, and increased operating expenses. This came after a 90% decline in net profit during the first half of the year, with further disappointing results reported later.
According to the interim report released on August 31, 2012, sales dropped due to poor market conditions and declining demand, resulting in a 27% year-on-year decrease in revenue to RMB 506 million. At the same time, distribution and administrative costs rose, with total costs increasing by 29%. Gross margin fell to 32%, and net profit plummeted by 96.3% to just RMB 3.523 million. Following the announcement, the company's stock price dropped sharply. In the following month, the company spent nearly HKD 12 million and announced six share buybacks.
China Flooring was listed on the Hong Kong Stock Exchange’s Main Board on May 26, 2011, at an issue price of HKD 2.95. As the owner of the “Natural Flooring†brand, it once enjoyed strong investor interest. However, as domestic property regulations tightened, the flooring industry faced a cooling trend, with sales declining sharply. The company's stock price, which had reached a high of HKD 3.53 in July 2011, has since fallen by nearly 54%, and its market value has shrunk significantly.
The impact of macro-control policies on the real estate supporting industries remains ongoing. According to data released by the China Building Materials Circulation Association on January 14, the annual sales volume of building materials homes above designated size in 2012 fell by 2.46% year-on-year to 1.2467 trillion yuan. Regarding the outlook for real estate policy in 2013, Ye Shangzhi, chief strategist at Shanghai Securities, stated in an interview that this year’s regulations are expected to remain neutral, leading to a more stable and moderate environment for supporting industries like flooring.
Ye Shangzhi also highlighted that the biggest challenge for the flooring industry today is cost pressure. Rising rent, labor costs, and raw material prices are all squeezing corporate profits. Notably, performance data for the first three quarters of 2012 across the entire flooring industry, including China Flooring, remained largely unimpressive.
Pulse Distance Sensor
Pulsed laser ranging module is a module that uses pulsed laser technology to measure distance. It emits a series of pulsed laser beams and calculates the distance between the target object and the module by measuring the round-trip time of the laser beams.PTFS has high ranging accuracy and long ranging range, strong anti-jamming ability, support for secondary development, a large number of ranges, safe for the human eye 905 nm, customizable frequency (20-3500 Hz), available for both indoor and outdoor. It can be widely used in speed measurement, displacement measurement, distance measurement and other fields.
Pulse Long-range laser distance sensors can measure distances of hundreds of meters to several kilometers, suitable for wide-area measurement and long-distance monitoring. These sensors are crucial in fields like surveying, Geographic Information Systems (GIS), mining, and drone mapping. For instance, in drone mapping, long-range laser distance sensors quickly acquire extensive terrain data, supporting the creation and updating of GIS.
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