Hardware industry: When the original way to let the cottage "plagiarism" wind

"I am not afraid to be with you, I am afraid I can't keep up with your steps." This sentence is very appropriate to describe the corporate voice of relying on "copying" others' design results. For enterprises that do not have research and development strength, as long as there is profit, there is no such thing as independent property rights, especially for hardware small and medium-sized enterprises, "plagiarism" is more commonplace. As we all know, the hardware industry has low barriers to entry, low cost and fierce competition. Most companies rely on lowering the price of products to obtain the market. Why is there a phenomenon of “plagiarism”? Is the company happy to "make a wedding dress for others", or is it sad that "a long-term daughter-in-law is difficult to become a woman?" "Puzzle" can reduce costs in a county in Hebei, the existing more than 100 small and medium-sized sewing machine companies almost all of them are "imitation" products as the main industry, in the concept of these business owners, "imitation" products are not one A shameful thing, on the contrary, it can bring rapid growth opportunities to these generally weak companies. As long as you identify the best-selling models in the market, after some changes have been made, the new trademarks will be put into production and put into the market. Although these imitation products are basically free of technical content, product quality cannot be guaranteed. Since the company does not need to invest in research and development costs, technology costs and publicity costs, the investment risk is low, and if the sales are good, the profits of the company can be guaranteed. In Jiaxing, Zhejiang, some door and window manufacturers who do not have the ability to develop have also identified their own “listing” approach: First, the style follows the brand manufacturers and keeps pace with the development of brand manufacturers in the shortest time; second, Low-quality and low-price impact on the market, the door and window product share is currently seen in the national hardware market, although the proportion is small, but the development potential is great, the low price impact market will bring a fatal blow to the brand manufacturers. The "plagiarism" of the property rights awareness is weak "small enterprises copy large enterprises, large enterprises copy foreign companies", this similar view has a low support rate in the industry. Through the investigation of several large hardware companies in China, almost all of these enterprises have been “plagiarized” by small and medium-sized enterprises. In addition to the counterfeiting of trademarks, it is often “invaded” in terms of appearance and technology. However, what is puzzling is that these enterprises have not shown the anger of “victims”, and it is even more embarrassing to take action. On the contrary, some companies even believe that this has become commonplace in the industry. If every time a “plagiarism” is discovered, legal measures are taken. In addition to the high cost of litigation, normal production will be affected, so most of them only close their eyes. . The plagiarists are even more vocal: many large domestic enterprises started out in such a pattern at the beginning of development. Objectively, the model of the start-up of some large enterprises provides a model for these small and medium-sized enterprises to follow. It seems that this has become the "hidden rules" of the hardware industry. The "plagiarism" of the property owners is weak. "Small enterprises copy large enterprises, large enterprises copy foreign enterprises." This similar view has a low support rate in the industry. Through the investigation of several large hardware companies in China, almost all of these enterprises have been “plagiarized” by small and medium-sized enterprises. In addition to the counterfeiting of trademarks, it is often “invaded” in terms of appearance and technology. However, what is puzzling is that these enterprises have not shown the anger of “victims”, and it is even more embarrassing to take action. On the contrary, some companies even believe that this has become commonplace in the industry. If every time a “plagiarism” is discovered, legal measures are taken. In addition to the high cost of litigation, normal production will be affected, so most of them only close their eyes. . The plagiarists are even more vocal: many large domestic enterprises started out in such a pattern at the beginning of development. Objectively, the model of the start-up of some large enterprises provides a model for these small and medium-sized enterprises to follow. It seems that this has become the "hidden rules" of the hardware industry.

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