Lu Lijun explained that this situation is related to the development of the Yiwu Small Commodity Market in rural areas. The main business operators are self-employed farmers, and the operating commodities are small commodities and daily necessities with low value. To make a large number of small-scale enterprises gather in a small area, which makes it very difficult to keep product information confidential. Many companies are replacing product innovation with product imitation under the temptation of low cost. "
The reporter's other feeling in the Yiwu market is that although there are a wide range of small commodities, there are few well-known brands, and most of them are still OEM processing. In this regard, Lu Lijun's view is relatively pessimistic: "Because of capital, channels, production and sales and other constraints, it is almost impossible for companies to have their own brands. An effective strategy is to rely on Yiwu small commodity market to create a collective brand.
In Ruian City, according to Jin Shaolong, director of the Municipal Economic and Trade Bureau, the government currently attaches great importance to the cultivation of leading enterprises. "The original small workshop style of producing handicrafts door-to-door changed to large projects provided by the government. The implementation of the new projects will enable a batch of enterprises to transform from small-scale production to streamlining and form automated production, thereby improving its products. Added value. "
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