In the wake of the conclusion of three major furniture exhibitions in Guangdong, China is set to launch a series of international furniture materials and accessories exhibitions. This timing has sparked new initiatives from furniture industry associations and exhibition organizers, particularly in the realm of e-commerce. The influence of e-commerce on the industry has been profound, prompting many domestic furniture hardware and accessory exhibitions to begin integrating online platforms into their operations.
Looking ahead, the development of hardware accessories will be shaped by government policies and evolving consumer demands. As furniture products become increasingly integrated into daily life, there is a growing need for higher quality, eco-friendly, and health-conscious materials. This shift reflects a broader trend toward sustainability and safety across the industry.
As the upstream furniture manufacturing sector continues to evolve, the raw material supply chain is moving from the background to the forefront. Suppliers are now actively introducing new materials, advanced processes, and innovative technologies that cater to the needs of wood, boards, rubber, adhesives, paints, leather, and fabrics used in furniture production.
However, the lack of standardized regulations in the market has led to confusion among manufacturers. Many choose raw materials based on availability rather than quality, often using chemical products such as coatings and adhesives without rigorous testing. These materials are not only used in furniture but also in construction, footwear, and other industries, which has drawn increased attention from regulatory bodies.
Additionally, categories like wood, boards, leather, and fabrics face their own challenges due to the absence of clear evaluation standards. Without authoritative guidelines, consumers struggle to assess product quality, leading to misleading marketing claims such as “100% solid wood†or “imported leather.†Such practices have contributed to past incidents like the Da Vinci scandal, highlighting the importance of transparency and regulation.
Despite these challenges, domestic suppliers are capable of producing high-standard materials. However, most of these premium products are still directed toward overseas markets, where stricter regulations require compliance with high-quality benchmarks. This demonstrates how industry standards significantly impact overall development levels.
High-end materials often come at a higher cost due to complex production processes and stringent requirements. As a result, many small and medium-sized enterprises opt for cheaper alternatives. The real estate market downturn last year further reduced demand for raw materials, with some suppliers experiencing a 30% drop in shipments—posing a major challenge for the promotion of advanced materials.
A common misconception exists in the domestic market: many consumers favor imported products or those made with imported materials. This has driven up the price of foreign furniture compared to locally produced ones. In response, manufacturers emphasize the “imported†origins of their materials, even though much of this is manufactured domestically.
In reality, the difference between imported and local wood is largely geographic, not necessarily superior. Blindly favoring foreign products has become a misunderstanding among mid-range consumers. Meanwhile, Chinese paint and chemical companies have achieved technological parity with international competitors, even surpassing some in export volume and market share. Their competitive edge lies in better value for money.
The furniture and materials industry is undergoing a transformation, with raw material suppliers playing a more prominent role. Initiatives like the EGGER board alliance, which brings together top brands in flooring, furniture, and cabinets, highlight efforts to elevate industry standards through high-quality panel applications.
At recent furniture fairs, large-scale forums focused on e-commerce, low-carbon practices, and industry optimization have attracted significant industry interest. Exhibitors of raw materials are now competing closely with furniture manufacturers, showcasing their innovations and capabilities.
Exhibition organizers have also recognized the importance of raw material suppliers, creating dedicated spaces for them and hosting conferences led by industry experts. Industry professionals note that with the government’s push for manufacturing upgrades, raw material suppliers are increasingly prioritizing brand communication, leveraging e-commerce to promote new products and enhance their brand image.
Many distributors have seen the value of strong branding through partnerships with foreign high-end manufacturers. This realization has fueled efforts to build and promote their own brand identities. Looking ahead, the integration of resources, e-commerce innovation, and industrial upgrades will be key to driving the furniture industry forward and enabling it to compete globally.
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