Ceramic sheet: “Green energy saving and environmental protection” is no longer a gimmick

"In 2011, some macro policies have contributed to the development of ceramic sheets," according to industry insiders. In 2011, both the macro-level and the micro-level, there are some favorable conditions for the development of ceramic sheets. Recalling that in 2011, “sheets” were included in the “Twelfth Five-year Plan” for construction, and were included in the national strategic level for the first time together with ceramics; in the market, some iconic architectural projects selected thin plates, and the market potential of thin plates was being Inspired; this year, the thin plate has attracted much attention, and some controversial topics have been discussed frequently. What is the difference between "ceramic plate" and "lightweight ceramic tile"? Discussions on the National Standard for Ceramic Plates and so on have all evoked waves in the ceramic sheet industry.

The "12th Five-Year Plan" for building materials The global economic situation in 2011 was a difficult one: The US financial crisis has not been dispersed, and the European debt crisis has caused another round of depression; the long-term downturn of the world economy has gradually become a consensus, and the days of emerging markets are getting sadder and harder. The shrinkage of the market and the crackdown on foreign trade protection policies forced China’s “Made in China” transformation and upgrading of the traditional manufacturing industry; in 2011, the Chinese government’s economic policy-making anti-inflation permeated the annual agenda—the macroeconomic regulation and utilization of interest rates and reserve ratios. The exchange rate "at three rates", real estate regulation is not soft, limit prices, purchase restrictions and property taxes come one after another. By the end of the year, the risk of economic downturn has come, and the spell of “hard landing” or “soft landing” has not been lifted.

Even if the macroeconomic chills, but the development of ceramic sheeting has also brought some good news. China's "Twelfth Five-Year Development Plan" has set a higher goal in energy conservation and environmental protection and proposed that "we must insist on building a resource-conserving, environment-friendly society as an important focal point for accelerating the transformation of economic development methods." November 28, 2011, The Ministry of Industry and Information Technology of the People's Republic of China has published on the official website the “Development Plan for the Twelfth Five-Year Plan for Building Materials Industry” and the “Twelfth Five-Year Development Plan for Building and Sanitary Ceramics Industry” and “New Building Materials Industry”. "Five-year development plan" and other five sub-plan notices". This is the first time that the ceramic industry has been included in the national strategy.

In the "12th Five-Year Plan" of the "Building Materials Industry", it was pointed out that during the "Twelfth Five-Year Plan" period, "large-scale construction ceramics plate research and development has made breakthroughs in development," we must accelerate structural adjustment, promote energy-saving and emission reduction, and accelerate technological progress. We must focus on development. Thin ceramic plate products. This is good for ceramic sheet investment, especially for cross-industry marketing.

“Energy conservation and environmental protection” is no longer just a gimmick. “Before, energy conservation and environmental protection, green buildings, etc. may be many gimmicks, but in 2011, many large real estate developers are practicing the concept of environmental protection.” Many real estate developers already have “green buildings”. More concrete planning and practical actions.

This observation was supported by some data: The US Green Building Council theUSGreenBuildingCouncil is the United States' first industry association with various industries related to the construction industry. The alliance aims to promote the awareness of environmental responsibility in construction of workplaces and living space, the profitability and health of buildings, and the membership network consisting of more than 7,200 organizational members and more than 80 regional clubs, and its membership in mainland China. Steadily increased this year. In fact, the Chinese government has taken active measures in promoting green buildings. The concrete manifestations are: First, the benefits of local governments can be enjoyed; Second, subsidies from the central government can be enjoyed; Third, if property taxes are introduced in the future, three-star green buildings are used. You can consider reductions. Specific to the implementation of green building special subsidy policy: 75 yuan per square meter grant; local government on the return rate of green buildings a one-star volume of 1%, two stars returned 2%, Samsung returned 3%. The introduction of these encouragement regulations undoubtedly promoted the recognition of “green buildings” by the real estate industry.

The pursuit of green buildings in the real estate industry is in line with the appeal of ceramic plates for “low-carbon environmental protection”. Therefore, the market potential of the sheet is also slowly becoming prominent in 2011.

Breakthroughs in engineering applications At the end of December 2011, the widest and longest urban tunnel in Foshan, the 1.5-kilometre-long Haiba Road financial tunnel, was successfully opened to traffic. One of the highlights of the tunnel cover is “tunnel-decoration panels are new types of energy-saving and environmentally friendly panels. ”————These specifications are 1800×900×5.5(mm) ceramic sheets. The use of this tunnel reaches 23,000 square meters, and the installation took only 30 days.

This incident has important and far-reaching significance, not just the amount of thin plate used. As an important supporting project in Guangdong's financial hi-tech zone, the Haiba Road financial tunnel has long been locked as a high-end product for its selection of decorative panels. Finally, as a new type of inorganic sheet, the ceramic sheet has successfully won the bid with its superior performance and perfect curtain wall system. Is the ceramic sheet product performance, installation and application technology, etc.

The leap year of ceramic sheeting in 2011 was also the leap year for the development of ceramic sheeting.

In fact, the ceramic sheet has developed rapidly in the Chinese market since 2010. Several companies in the industry have entered. In 2011, these companies, who claimed to be producing ceramic sheeting, all insisted on the word, “ceramic thin brick” or “ceramics. The differences between the "slabs" have their own claims.

"Ceramic sheet is a plate-like ceramic product made of clay and other inorganic non-metallic materials through shaping and high-temperature firing processes." In the GB/T23266-2009 "ceramic plate" national standard, the "ceramic sheet" is defined in this way, and it is clear that the thickness of the ceramic sheet is not more than 6mm and the area of ​​the upper surface is not less than 1.62 square meters. However, this "ceramic plate" standard also met with objections, so that the Xianyang Ceramics Research and Design Institute, the relevant person indignation and published an article in this newspaper, called ""ceramic plate" national standards who provoked."

This is not only a dispute between ceramic sheet manufacturers, but also a reflection of the current problems faced by ceramic sheets that are in rapid development. As early as March 2009, the National Standards Committee issued an announcement (No. 2 of 2009). No. 142 (No. 142) approved the “ceramic plate” standard (which was implemented on November 5, 2009), but the controversy over the “ceramic plate” standard has been heated up in two years, from which both It can be seen that ceramic sheets are valued by more companies, and the development of thin sheets has also added strength. On the other hand, it has caused people's malicious moves in the market to compete against the healthy development of the sheet industry – after all, ceramic sheets It is undoubtedly a disadvantage for the development of thin plates if the market is in a period of cultivation and malicious attacks on competitors and even the destruction of “ceramic plates”.