Analysis of the development trend of China's Internet industry in 2015

First, the Internet and traditional industries accelerate integration

The cross-border integration of the Internet and traditional industries is more extensive and profound. The traditional industry has developed in depth towards intelligence, digitization and networking. The pace of industrial Internet development has further accelerated, and Internet technology has penetrated the entire process of product design, production process, and product sales of traditional industries. Traditional industries integrate upstream and downstream resources of the industrial chain through Internet technology, and carry out pilot projects in key areas such as raw materials, equipment manufacturing, and military industry to accelerate innovation and breakthroughs in production processes. At the same time, traditional industries will also play the role of “information flow” to promote the development of network and information technology in research and development, design, production, sales and service.

Emerging Internet formats for traditional industry services will continue to emerge. Emerging information network technology has penetrated and spread to all aspects of the productive service industry, which has spawned new service formats based on industrial development and will become the most growth-oriented industrial group in the context of the Internet economy. The producer service industry will continue to improve in terms of technology applications, service content, and business models. The development of the producer service industry will be the focus of the next industry Internet convergence.

Industrial agglomeration and industrial synergy innovation have become the focus of development. Industrial clusters are an inevitable trend in the development of modern industries and an important way to promote the development of industrialization to advanced stages. In the process of accelerating the integration of the Internet and traditional industries, enterprises will further open up platforms and data resources, promote application innovation and industrial agglomeration, actively create open source communities, continuously promote mass innovation, and promote the transformation of industrial clusters to the “online industry belt”. At the same time, the Internet industry will focus on coordinated development, build an independent innovation industry chain, and gradually form an interconnected and win-win industrial ecology.

Second, Internet finance services in industrial development

In 2015, the new economic normalization and deepening financial reform, the Internet financial service model will continue to innovate, financial services will be diversified and multi-dimensional, and market competition will be more fully and standardized.

Innovative financial service model for the real economy. In 2015, the Internet financial service model will continue to innovate and will continue to help the development of the real economy, and gradually serve small and micro enterprises and “agriculture, rural areas and farmers”. The Internet financial platform will quickly gather data information, effectively solve the problem of information asymmetry, attract a large number of investors to enter, and the market competition is more intense.

Data analysis promotes the deep development of financial services. The data assets of Internet finance companies will become important risk management resources. Internet finance companies use data analysis to provide customers with risk control, financing loans, financial advice, and financial products that are closer to the needs of users. In the future, the indicators for evaluating the comprehensive strength of an Internet finance enterprise will be more abundant, and the data-based integrated service platform will boost the development of Internet financial services.

More industry alliances and self-regulatory organizations have emerged, and the financial credit system has become increasingly sophisticated. The Internet financial platform is a platform with strong openness, wide compatibility and free flow of information. Internet finance development and supervision need to be equal. In the future, Internet finance supervision should give full play to the role of industry alliances and self-regulatory organizations, promote information disclosure and information sharing, establish a "blacklist" system, protect financial data security, maintain fair competition in the market, and protect consumers' legitimate rights and interests.

Third, the e-commerce layout has entered a new stage

The e-commerce vertical county extension, promote the rapid circulation of urban resources. At present, county e-commerce companies have shifted from the “single-area growth” represented by Jiangsu and Zhejiang to the “multi-polar growth” of East China, North China, South China and Central China. Localized e-commerce services will continue to promote county economic development, continue to create employment opportunities, accelerate the transfer of urban resources, increasingly mature services, and a wide variety of service categories.

The horizontal cross-border layout of e-commerce promotes the optimization of global consumption resources. With the rapid development of cross-border e-commerce, trading products have gradually extended to multiple categories, and trading objects have expanded to multiple regions. From the perspective of the sales market, the mature market represented by the United States, the United Kingdom, Germany, and Australia is still the main market for sales. At the same time, emerging emerging markets are becoming a new impetus for cross-border e-commerce retail export industries. The proportion of cross-border e-commerce B2C will continue to increase, and B2B and B2C will develop synergistically. The continuous upgrading of mobile network technology will further blur the boundaries between online and offline business services. The “all-channel” shopping method with interconnected, seamless and multi-screen as the core will develop rapidly.

The industrial clusters around the country actively upgraded through e-commerce. E-commerce covers real logistics, information flow, and capital flow. Software companies, generation operations sites, online payment, logistics companies and other supporting enterprises will further gather around e-commerce companies, including online shop decoration, picture description, website operation, marketing, logistics, return, financial services, quality inspection, Insurance and other content, the entire industry ecosystem is increasingly sound, the division of labor is more clear, and gradually emerges ecological characteristics. In the future, all aspects of e-commerce will develop in a coordinated manner. The industrial clusters in various regions will accelerate their transformation, and the social business ecology will be gradually established. The innovation results will benefit the people's livelihood.

Fourth, the prospects of the network security industry are promising

With the rapid spread of technologies such as big data, cloud computing, and Internet of Things, the Internet and the real economy are deeply integrated, and network security issues are gradually shifting from PC to life. The network security industry is facing new opportunities.

Ensuring national network security and vigorously developing autonomous and controllable security industry. Since the core equipment, technology and high-end services of the basic information network and important information systems mainly rely on foreign imports, there are serious network security risks in the operating system, dedicated chips and large-scale application software. In order to ensure national network and information security, the basic information network with independent and controllable and important information system security industry has broad prospects.

Emphasis on business information security, data encryption and authentication technology innovation and development. With the popularity of network and information technology applications, product manufacturers are eager to network, and security issues such as corporate trade secret disclosure, weak passwords, non-encrypted communications, and web page operations are severe. In the future, enterprises will actively deploy cloud computing product security strategies, promote the innovation and development of data encryption and authentication technologies, continuously improve the efficiency of information resources, and ensure the security of business information.

Standardize the way in which personal information is obtained and used, and intelligent hardware products focus on security. From the wearable device to the smart terminal, the network security industry needs to provide protection. User information security is a prerequisite for the development of the Internet. Only when user information security is guaranteed, can the Internet industry flourish. In the future, with the increasing use of wearable devices and smart terminals, personal information security will become a new hotspot for network and information security, and smart products will pay more attention to product security.

In 2015, China's Internet industry is facing new situations, new challenges, and new opportunities. It is expected that the industry will promote the prosperity and development of China's Internet industry with a more pragmatic spirit, a more open attitude, and a broader vision.

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