Wooden door brand into high-end market

Wooden Door Industry Development Over the years, more and more wooden door brands have begun to pay attention to the brand, and they are also trying to establish a high-end image of the brand. The phenomenon of labeling their products as “high-end products” has also become “common practice” in the industry. Many wooden door brands are covered with labels such as "high-end" and "famous brands." But there are only a few wooden door brands that can really break into the high-end market.

The fundamental property of wooden door products is building decoration materials, which are part of the architectural decoration. With the increasing pursuit of space quality by end-customers in China and the world, consumer demand for decorative materials must be more and more particular. This is the fundamental reason that the wooden door industry constantly upgrades and updates products, colors, equipment, and technology.

The survey shows that technology is a hard indicator for products, but consumers tend to focus on the soft indicators of “good” and “bad” on the basis of hard indicators, the most important being the details.

Most of the wooden door companies still maintain their own preferences to select several products that they feel are feeling directly to display and sell. They lack the in-depth research on the modern decoration market. This is equivalent to making products out of the market. The result must be There is a lack of connection between products and products.

The products produced in this way cannot satisfy the requirements of the designer groups at first, and it is even more difficult for them to enter the high-end market. The first-line brands conduct long-term and in-depth research on the market demand, and carry out targeted product research and development, and then construct enough and perfect. The product system and supporting system have enough core foundations to be in the top ranks.

To create beauty, we must first understand the United States. Contrary to this, most of the wooden door companies' product R&D teams are almost all technical personnel, and almost all have not received the education and influence of fine arts, let alone grasp the aesthetic laws. Most of the product design R&D personnel of wooden doors only pay attention to the functional and technological problems but not the ability to distinguish the United States. This has become a major flaw in the product development of most of the wooden door companies.

In addition to the R&D team, in most of the wooden door companies, the decision-making power of products is almost monopolized by the sales department, and the sales personnel are lame in the ability of distinguishing the United States. Only by following and copying the first-line brand products can the products be born. Killing, control of the details of the product is beyond discussion. As for wanting to rank among the high-end ranks, it seems to be a fantasy.