The first brand in the sanitary ware industry will be released next month

The “2011 China Ceramic Brand Competitiveness Report” sponsored by South China University of Technology and Foshan Media Group was investigated by designers and was completed in recent days. At the same time, with the recycling of Shanghai consumer surveys, it marks the official conclusion of the survey. At this point, the collection of data on the "China Ceramic Brand Competitiveness Report" involving nearly 10,000 people was completed. The first brand of the sanitary ware sanitary ware industry is expected to be released in January 2012.

The survey of 10 major urban designers completed on the 15th. The questionnaires of 100 designers from 10 major cities were completed. The survey covers 10 cities including Beijing, Shanghai, Guangzhou, Shenzhen, Fuzhou, Chongqing, Changsha, Hangzhou, Wuxi and Foshan. According to reports, the research team used field interviews and online questionnaires to conduct surveys. A total of 100 well-known designer questionnaires were collected.

"Designers are more difficult to research, but we have overcome difficulties." Li Zhi, head of the research team and master of the Chinese Academy of Sciences, was excited. She told reporters that according to the list provided by the “2011 China Ceramic Brand Competitiveness Report” project team, the research team first contacted the designer and made an appointment for research. "Most designers are busy and we go to the designer's door."

The head of the research team Chongqing, Hou Ruichuan of Chongqing Jiaotong University, said that in order to make the survey more objective, the team generally adopts the method of field surveys, and it will not use the form of an online questionnaire until it actually visits. “Although field research is troublesome, it is also worthwhile to ensure that the survey data is objective.”

Speaking of the designer's research, the research team's chief in Changchun and the Chinese Academy of Sciences' Master Cao Xiaoxiao were frank and honest. Most of the designers worked together and completed the questionnaire seriously. Some designers were more difficult to get acquainted with. "There is a designer. We visited about five times from the beginning of November to the end of November."

12 cities survey more than 10,000 people interviewed It is understood that as early as the beginning of November, according to the first phase of consumer research, "2011 China Ceramic Brand Competitiveness Report" project team decided to add 4 cities, 2000 consumer research. At this point, consumer surveys covered 12 cities across the country and 12,000 questionnaires were collected and completed by the end of November. Duan Yulin, a professor from South China University of Technology, explained: “In order to ensure the accuracy and universality of survey data, we have increased the number of surveys and coverage on the basis of previous consumer surveys in order to make more professional research reports.”

Accompanied by the end of the survey of 100 designers in 10 major cities, the “2011 China Ceramic Brand Competitiveness Report” data collection was completed.

The responsible person of the China Ceramics Brand Competitiveness Report Organizing Committee and the Foshan Media Group Project introduced that the survey on consumers, distributors and designers surveyed involved more than 10,000 people. The quality and quantity of the survey were completed on time and were high. The efforts of the quality research team are inseparable.

The report is expected to come out next month. By the end of November, the Brand Research Institute of South China University of Technology has conducted an analysis of the preliminary survey questionnaire. Duan Yulin introduced that the “2011 China Ceramic Brand Competitiveness Report” will be officially released on January 7, 2012. At the same time, the project team will award prizes for the Chinese ceramics headquarters in the “2011 China Ceramic Brand Top 100” winners.

Relevant person in charge of Foshan Media Group stated that “2011 Top 100 Chinese Ceramic Brands” will be published for the first time in the “Foshan Daily·2011 China Ceramic Brand Special Edition” on December 28. Part of the research report will be published. People in the industry are concerned.