International Hardware Show will be held in Mexico

Mexico International Hardware Exhibition was founded in 1989, with an exhibition area of ​​50,000 square meters, attracting more than 1,300 exhibitors and 80,000 trade visitors from 30 countries to gather in Guadalajara each year.

The acquisition of the Mexico International Hardware Exhibition is another move by Reed Exhibitions to open up the Mexican market. Previously, Reed Exhibitions had acquired Expo Seguridad, Mexico’s largest security industry show, at the end of 2011. Just this month, Mexico Security Exhibition will hold its second exhibition after being merged into Reed Exhibitions. It is expected that the net exhibition area will increase by 17% and the number of visitors will increase by more than 38%. Through the acquisition of Mexico International Hardware Exhibition, Reed Exhibitions will Further expand its professional exhibition services in the Mexican market.

Chet Burchett, president of Reed Exhibitions Americas, stated: Mexico is an attractive long-term market for Reed Exhibitions. By acquiring these two leading exhibition brands (both of which can be promoted in collaboration with our exhibitions in the United States and Brazil), we have established the necessary foundation for development in the Mexican market to better serve the Mexican market and help Mexican companies expand internationally. market.

Eduardo Casanova, president of the Mexico International Hardware Exhibition, believes that Reed Exhibitions are in line with the business expectations and values ​​that he founded.

Eduardo Casanova said: Reed Exhibitions is a truly global exhibition organizer, which is very important to us, but more importantly, they and we have many common ideas in creating value for our customers. It is the common goal of both parties to provide positive commercial value to all parties participating in the exhibition.

Reed Exhibitions North American Executive Vice President Nan Walsh is directly responsible for the operation of the Mexican business. She said: Eduardo Casanova and his team will continue to participate in the management of the exhibition, and we are very happy about this. We believe we will jointly promote the development of the Mexico International Hardware Exhibition and make more contributions to the Mexican trade show industry.

The Mexico International Hardware Exhibition is held in Guadalajara and Nan Walsh thinks this is also important: Guadalajara is an excellent venue for exhibitions. Our present Mexican exhibition venue includes Mexico City and Guadalajara. By organizing urban expansion relationships at the two most important trade fairs in Mexico, we will better participate in the markets we currently serve and the markets we plan to serve in the future.

Eduardo Casanova said: The Reed Exhibitions-sponsored National Hardware Show (Las Vegas, Nevada) is a brand with a long history of successful exhibitions. Reed Exhibitions understands this industry and will certainly add more value and new opportunities to the Mexico International Hardware Exhibition.

The M&A transaction will be completed within the week and the specific terms are not disclosed.

The 2013 Expo Nacional Ferretera will be held on August 29, 2013 in Expo Guadalajara.