How to take the road of E-commercialization of hardware companies

Different from the discussion about when e-commerce will come three years ago, everyone now feels that e-commerce is really impacting the traditional marketing model and has to seriously think about how the future marketing road should go. ?

Some people say that if you do not do electricity supplier, it is a dead end. Once “80s” and “90s” have grown into mainstream consumer groups, are they accustomed to online shopping and traditional selling is worthwhile? It is also said that if they do e-commerce, they are still a dead end. When thousands of factories have moved their products online, they will reduce the chance of closing deals and dilute their profit margins, just like hardware stores that are now blooming everywhere. Even more serious is that if Tmall becomes the only way for factories to open stores on the Internet, and when Tmall controls everyone's channels, everyone will become a pawn in the hands of Tmall, and they will be left at their mercy. !

In the face of surging e-commerce wave, how many companies are eager to try, how many companies know what to do. Not paying attention to e-commerce is obviously wrong. The internet era has come and e-commerce is not far away from every enterprise. E-commerce is the most important channel, obviously not the best choice, and traditional store channels still account for corporate sales. At the time of the main body, it is only fools who will abandon vested interests and rely on immature e-commerce providers.

In fact, whether it is currently doing well or not doing well, e-commerce is far from success. Wrigley chairman Xie Yuerong said that he did not worry about selling on the Internet, but he worried that he would sell too much, because the more online sales, the heavier the burden on enterprises, because there is no profit, they are working for the network and logistics; Chen Zhongxin, chairman of Zhixin Furniture, said that no one has dared to look at pictures online and would be willing to place orders for expensive European and American furniture. E-commerce is not attractive to high-end, atmospheric, and high-end products. For fear, Yao Lai-song, president of Europa Cabinets, believes that establishing his own official website and online shopping mall as a gathering place, with line inspection and fine services, can fully achieve online and offline interactive win-win. In the unknown world of e-commerce, well-known companies are all showing their magic, exploring it, adapting to it, and using it. Emphasis on e-commerce, but do not regard it as the only life-saving straw, this may be the current hardware entrepreneurs are the most positive Internet thinking it!