CNC tool industry experts think about 2009

Secretary General of China Machine Tool Industry Association Tool Branch Shen Zhuangxing
In 2008, the overall situation of the domestic tool industry was very good. It was still very fast until September. From the statistical report, the growth in the first three quarters exceeded 20%, but the decline in October and November was obvious. The main business is obviously affected by a relatively large impact, and the overall growth in 2008 is still estimated to be more than 15%.

From the specific interviews with us in Shanghai, Zhejiang and other regions, the low-end tools have been falling faster since the third quarter. Some large enterprises have started to have sales impacts in October and November, and some even have sales declines. %the above. Our judgment is that it is impossible to suddenly and sharply fall from the point of use. After all, the equipment of the manufacturing enterprises is still in operation, and the entire manufacturing industry in China has not experienced a major diving situation, indicating the various intermediate links, including the sales system and the middlemen. The user started to eat stocks and suspends the purchase. Everyone is watching. We also confirmed by some intermediaries and affiliates that they did reduce or stop the purchase, and some end users are also reducing the purchase to reduce inventory.

2009 is definitely going to decline, because the current trend has already been affected by the financial crisis. The number of major export-oriented enterprises has been greatly reduced, and the amount of tools used in this area has definitely declined. We have also inspected some export companies. Although they have not completely stopped production, due to the current situation, production has slowed down, and their expectations for 2009 are also declining. Materials and tools must definitely reduce orders.

However, from the overall development trend of China's manufacturing industry, the driving force for continued growth is still strong, and the demand for tools, especially for modern high-efficiency tools, will grow. For example, aerospace, domestic large aircraft projects must be carried out, some new processing needs to be solved by efficient tools, such as large aircraft parts have been widely used modern synthetic materials, very light and very wear-resistant, need more durable diamond tools There are good business opportunities for machining tools. However, tool companies should actively adjust the product structure and develop new and efficient tools to meet this need.

For example, the emerging wind power industry is accelerating with strong momentum. The processing of variable speed systems and gears for wind power equipment requires a lot of efficient tools, which is also a big market.

For example, in the mold industry, although the middle and low-end molds, such as toy molds, electronic product molds, and plastic molds, have shrunk dramatically, the demand for large-size cover molds is still large, and advanced tools are needed. These are new growth points.

When the Asian financial crisis 10 years ago, many domestic tool companies felt unprepared, mainly because reform and development were not in place, and everyone did not know how to do it well. Although the financial crisis has been very strong and has a greater impact, our company has undergone deepening reforms and rapid development in the past 10 years. It has strong strength, less burden, sales revenue has increased significantly, and equipment has been greatly improved. Everyone has the confidence to meet the challenge. In the face of new challenges, many new opportunities are still bred. We still have a lot of new market segments to occupy. The leaders of many tool companies have clearly realized that when development slows down, the measures to be taken not only focus on the difficulties before them, but must further turn the challenges into opportunities, free up their hands, and pay close attention to product structure adjustment. And industrial upgrading, in order to win a head start in the new round of growth.

Li Weishan, General Manager of Sandvik Coromant Greater China
Sandvik Coromant Greater China continues to grow steadily after a historic leap in sales exceeding 1 billion yuan in 2007.
In 2008, we first won a good start and achieved remarkable results in the first half of the year. However, since the second half of the year, as the financial turmoil swept the world and gradually spread to the real economy, the growth rate of domestic manufacturing industry slowed down noticeably. The changes in the macroeconomic environment inevitably affect our business growth and are reflected in the fourth quarter report. However, from the perspective of the whole year of 2008, our business growth rate has remained at the average level over the years.

The market in 2009 is full of variables, but we still expect to maintain moderate growth overall, although performance will vary across regions and industries. Our confidence is mainly based on two points: First, the brand accumulation of Sandvik Coromant in the Chinese market for more than 20 years: we have established a solid cooperative relationship with our customers in the widest scope and won the customers' Full trust; Second, Sandvik Coromant's team advantage: We have always attached great importance to staff development and team building. The good news is that the employees who joined the company in the past two years are becoming our new force, and the energy they will exert is limitless. In 2008, more than 70 outstanding talents joined our team.

In 2009, under the severe economic situation, in order to survive and develop, mechanical processing enterprises must think more seriously about how to reduce costs and improve efficiency. Reducing production costs by increasing efficiency and benefiting from efficiency is the essence of Sandvik Coromant's sales philosophy, which is especially relevant in the current market environment. In Sandvik Coromant, in addition to sales, sales staff also has an important performance indicator, which is the cost savings for customers as a percentage of sales to the customer. In 2008, our goal of saving costs for our customers was 12%, and this goal has been exceeded. In 2009, we increased this goal to 15%.

The rapid development of China's economy has enabled the rapid development of Sandvik Coromant's business in China, and we are full of confidence in the continued growth of the Chinese market. Short-term market volatility will not affect our long-term strategy for the Chinese market, and we will not slow down the pace of local investment and talent cultivation because of temporary difficulties. Following the Shanghai Efficiency Center, the Mold Application Center and the Tianjin Training Center, in 2008, we established the South China Training Center in Guangzhou. At present, the Xi'an Training Center is also in the process of preparation. In 2009, we plan to set up training centers in 3 to 4 cities across the country. Our custom tool manufacturing plant in Langfang will continue to introduce advanced manufacturing equipment, expand production capacity and provide customers with better products and services.

In 2009, in a more challenging market environment, opportunities will also overlook the most powerful companies. We take "focus on your success" as our slogan, and realize the win-win situation with our customers as our goal, and we will meet the challenges of the market with a hundred times of confidence.

Wang Hong, General Manager of Chengdu Qianmu CNC Tool Co., Ltd.
Finally, 2008 has passed. Farewell to 2008, for Sichuan, for Chengdu, for Chengdu Qianmu, there will be some interesting memories. From the snow and ice disaster at the beginning of the year to the blackout, to the shock of the world's 5.12 earthquake that shocked the Sichuan people, the impact of the financial crisis in the second half of the year on the manufacturing industry, all pieces are in a hundred years. These are the thousands of people who have just been founded in the spring of 2007, plus some people from their peers compete for viciousness. To live is the conviction of the last word, and let the thousands of people climb over the slopes. Finally, Qianmu did not fall in 2008, but developed up against the current trend. It was very hot and steady. It walked through 2008 with one step and one footstep, and together with everyone entered 2009, a new milestone.

If we say that Chengdu Qianmu has achieved success in 2008, it is not only alive, but also a new one that can produce thousands of tool systems, tens of thousands of CNC turning tools and thousands of indexable knives. And indexable milling cutters, and can use their own high-quality CNC tools and their own CNC tool application technology services to help customers solve some CNC machining problems, CNC tool manufacturing enterprises with modern metal processing concepts, from the quality of doing people to doing The quality of the products has come to the top of the industry, the Chinese tool factory that belongs to China as a part of the national industry.

Chengdu Qianmu successfully co-organized the 3rd National CNC Skills Competition 2008, the 2nd Beijing CNC Skills Competition, and the 2008 Ministry of Education CNC Skills Competition. Chengdu Qianmu became the exclusive sponsor of the 3rd National CNC Skills Competition Final Tool System. The CNC tools of the “Qianmu” brand finally have a place in the market. Not only in China, but also in the cold wind of the financial crisis, the products are exported to overseas developed countries and squeezed into the ranks of metal cutting high-end tool products.

The financial crisis has brought too much harm to the manufacturing industry, but it has also brought more thinking. How to calm down, clean up the aftermath of so many years of rapid development, and truly experience internal strength, we will see that the financial crisis will bring business opportunities to the Chinese tool industry.

Industrial adjustment and product adjustment of the machine tool industry. On December 24, 2008, Premier Wen held the “High-end CNC Machine Tool and Basic Manufacturing Equipment Science and Technology Major Project” approved by the Standing Committee of the State Council, which accelerated the pace of replacing modern traditional high-speed CNC tools with traditional tools. The pressure of cost reduction brought to the manufacturing industry by the financial crisis has made the demand for localization of customer tools strong, which will also be an opportunity for domestic high-end tools. The advancement of CNC tools in China has made it possible to replace imported tools.

These will face opportunities for all of us. The entrepreneurs of Chengdu Qianmu, in the rapid construction of 2007, the natural disasters and man-made disasters of 2008, erased a hard sweat and tears, and firmly marched toward the new milestone of 2009. We must experience internal strength, innovation, and consumption reduction. Innovate and do the best. Improve the wear resistance, rust resistance, strength and rigidity of domestic tools from the aspects of materials, heat treatment, surface treatment improvement and improvement, so that the company's product quality will jump to a higher level and avoid homogenization competition. System thinking, improving management level and comprehensive application level of tools, systematically combining modern manufacturing technology and CNC tooling, and applying it to Qianmu's production and customer service to improve efficiency and reduce costs. Independent innovation to develop new products and increase cooperation and extension of the industrial chain. Increase the intensity of technical services to achieve fast delivery of non-standard tools.

In 2009, it will not be difficult to be more difficult than 2008, because we are ready. The concept of Qianmu Chenglin inspires all employees and partners of Chengdu Qianmu. At the end of 2008, we held a customer seminar in Chengdu to join hands with thousands of woods and share a severe winter. Nearly 100 representatives from all over the country attended the conference. Everyone said at the meeting: "We are in a group, isn't it cold in winter?" I believe that spring always comes, and the spring of Chinese manufacturing industry will not be too far. We should be prepared to meet with open arms. Confidence is more important than gold.

Li Yuzhen, General Manager of Iskar International Trading Co., Ltd.
The overall situation of the industry in 2008 is still gratifying. It is a year of continued development, but only a sharp drop in growth rate around October.

I think this decline is caused by the financial crisis on the one hand. On the other hand, China has been developing at a high speed for 10 years since 1998, and it is bound to enter an adjustment period – but this time it has been adjusted very quickly, just in the world. The financial crisis is an opportunity.

In 2008, it was also a year of harvest for Iskar. We continued the development momentum in 2007 and achieved a growth rate of more than 30% for the whole year under the financial crisis. At the same time, we actively grasp the market trends and launched a series of new products to help customers improve production efficiency and reduce processing costs. In 2008, Iskar China also completed some strategic layouts and established Dalian Technology Center and Training Center to provide customers with faster technology and supply services to ensure customers respond more quickly to the market. The company's overall structure has also been improved.

Also during the year, Iskar acquired Toshiba Tailuo, and it is expected that an integrated report will be released in the first quarter of this year. This acquisition is also a signal that Iskar and the IMC Group continue to develop. We will continue to look for opportunities for investment or joint ventures. The financial crisis has not dispelled our idea of ​​continuing to invest. Instead, we have seen some opportunities. The crisis was originally composed of "crisis" and "machine". There are dangers and opportunities.

I personally are not optimistic about the current round of adjustments. The adjustment period will not be very short. We predict that the mechanical environment market should be a year of contraction in 2009, but this is still full of opportunities.

Specific to some industries, the financial crisis has caused the auto market to bear the brunt of the impact. Of course, a large part of the auto market's near stagnation is caused by wait and see (including consumers' wait and see). I personally still optimistic about China's auto market. It is a developing market with rigid demand. I think the Chinese auto market will gradually stabilize after the first half of 2009 or even the first quarter. Iskar's previous share in the automotive industry is not large, so the decline in the automotive market has little impact on us. But at the same time, in the current situation, customers need tools that can improve efficiency and reduce costs. This is the best opportunity for us to enter the automotive market. The automotive market will become a new growth point for Iskar.

In addition, heavy industry, energy industry, railway construction and other aspects are areas that China is now clearly developing vigorously. It is believed that there will be obvious pulling effects in the second half of 2009.

Such a market is challenging, and for Iskar, we will continue to grow in 2009, and the increase will not be lower than double digits. Of course, Iskar's current coverage is not wide enough, and the customer field and regional distribution are still not perfect. In 2009, we will continue to expand the market to compensate for the lack of demand arising from market contraction.

Specifically, we will continue to improve the market layout, add new offices and agents, strengthen the company's sales force, actively improve agent training, assist agents to establish technical teams, and enable them to better serve customers. service.

In the second half of 2008, we launched the SUMO series of products, and the market response is very good. In 2009, we will increase marketing efforts. Of course, an important work this year will continue to introduce new technologies and new products in the second half of the year. At the same time, continue to increase investment in the Dalian plant, improve the manufacture of non-standard products, and serve customers.

In terms of improving customer productivity, we will also establish corresponding technical teams to take the initiative to go to the processing site to help customers solve practical problems while optimizing the customer's process plan. This is also the market demand. In 2009, we will gradually improve this. Work.

At the same time, more attention is paid to technical training, including employee training and customer training, and even to the customer site for targeted and specialized training to let customers know how to better use our tools. In addition to the two training centers in Dalian and Shanghai, we may also open a display center in South China in the second half of 2009.

Mitsubishi Materials Co., Ltd. Superhard Products Division Sales General One Step Minister Masuda Masahiro
In the 2008 market, the first half of the year was completely different from the second half. I think everyone has the same understanding with us.

In the ever-expanding market in 2007, as of the first half of 2008, we have been working hard to increase supply and ensure user demand.

Indeed, there have been market cooling considerations before, but the sluggish situation since the summer has exceeded our forecast. After August, demand has been decreasing, and the current market size is equivalent to a setback.

In 2009, the current market situation has not improved. It is expected that the company will still be in a severe situation in the first half of this year.

Under such circumstances, any company will fight for survival. In order to survive, how to completely reduce costs and improve production efficiency is the key to success.

The company's cutting-edge tools for customers to improve production efficiency, and from the raw material to the finished product of the integrated tool manufacturers to meet the above needs of users.

This year's new product grooving tool GY series, cast iron machining milling cutter AHX series, anti-vibration end mill VF-MHV will be announced in detail in the near future and will be introduced to the market. Even in the midst of an economic crisis, the company has not reduced its investment in research and development. Taking the valuable opinions of the users as a reference, we are working hard to further reform the tool materials, coatings and tool shapes.

This year is the fourth year of the company's cutting technology center in Tianjin. Last year, new progress was made, and the comprehensive cutting processing knowledge lectures for users have been widely praised. I hope to provide more services in the future and satisfy more customers.

And fortunately, the company has excellent marketing partners and a substantial sales network. We will take the responsibility of improving the technical service level of marketing companies and continue to work closely with excellent machine tool manufacturers to further improve customer service.

Jiang Wende, President of Seco Tools Group Greater China
The phrase "Is the business affected?" Now it is the most fashionable greeting when a friend meets. It can be seen how much the impact of the financial crisis is! At present, it is indeed very difficult. Many enterprises have stopped production, stopped production, reduced production, and laid off employees. More companies are planning responses to weather the storm.

In the face of crisis, confidence is the most important. I have talked with friends who are engaged in economics. Their point is that if the economy is to recover, it must first recover its confidence. Experts estimate that the recovery of confidence in the United States will at least wait until the end of 2009. China will be able to restore confidence in the middle of the year as the central government pushes the implementation of the domestic demand plan. It is optimistic that the Chinese economy is expected to recover in the second half of the year.

The tool market was difficult to predict in 2009, and there were too many uncertainties. At a macro level, if GDP can maintain growth of around 8%, the increase in the tool market can reach 8% to 10%. The decline in the total volume of exported products is a foregone conclusion, and the amount of tools used in this part will certainly decrease. The central government's 4 trillion yuan and local 18 trillion yuan to stimulate domestic demand will have a huge impact on this year and even in the next year. The speed of project identification and capital allocation is more related to the prospects of the tool market this year. "The power of a boat is tied to one." The decision of the central government is crucial. From a micro perspective, different industries have different conditions, and even in the case of a macro downturn, some industries will maintain rapid growth. "The bear market can also win," the key depends on how you did it.

Gorky in his "Haiyan" greatly appreciated Haiyan's attitude toward the storm: "Haiyan is like a black lightning, flying proudly." This is our attitude towards difficulties. The economy cannot grow forever and the storm will always come. Adjusting your mentality and bravely facing difficulties, this is the attitude of Shan Gao people to meet the challenge. At present, the whole company is working together with the LIFE action plan to plan how to do better and develop quickly and healthily in the competition.

"The dark clouds can't cover the sun." After the storm, it will be a sunshine!

Li Ping, general manager of Zhuzhou Diamond Cutting Tool Co., Ltd.
2008 is a very unusual and extraordinary year. In this year, our country has achieved great success in hosting the Olympic Games and the historical breakthrough of manned space flight. It has also suffered from the severe natural disasters of the past 100 years and the severe impact of the international financial turmoil. These major events have also had a major impact on the tool industry.
On the one hand, the macroeconomic environment is complex and changeable, and the financial crisis has spread to the whole world. The intensity and magnitude of its impact are unpredictable and historically rare. Most enterprises' business growth has begun to fall. On the other hand, many enterprises have many management and scientific research techniques. Legs are highlighted in the tough economic situation, and many tool companies are under tremendous pressure.

In the face of unprecedented difficulties and challenges, the company's management layer adjusted its business strategy in a timely manner and took the initiative to respond positively. The company achieved stable growth in sales performance in 2008, and further enhanced its independent innovation capability and increased its scale. The production level and internal management system are also constantly improving. Well-known industrial media at home and abroad also competed to report on the company's development status and greatly enhanced the brand's market influence.

The situation facing 2009 is certainly quite serious. The impact of the financial crisis on the real economy is further deepening, and its serious consequences will be further revealed. The market structure and competitive structure of the domestic tool industry will continue to undergo major changes, and even the market position of each enterprise will be reshuffled. Big waves and sands, a small group of small enterprises that do not adapt to market demand and do not have core competitiveness are bound to be eliminated by the brutal market competition, and those that are cost-effective and truly competitive brands are bound to be favored by the market. This urgently requires enterprises to practise their internal strengths, further improve the level of scientific research and technology, master core technologies, and lead the development of the industry; further enhance their own management and management level, enhance market control capabilities; further strengthen brand building and expand corporate influence.

Under the current situation, we must uplift our spirits, face up to the crisis, and unswervingly develop our confidence; we will focus on improving our understanding of products, manufacturing capabilities, marketing capabilities and research and development capabilities, and strengthen and strengthen national brands to drive and enhance domestic hardship. The overall development level of alloy tools, to create a "world-class integrated tool supplier." This is an urgent need of the entire Chinese tool industry, and it is also the unshirkable responsibility of the hard tool.

Gao Yongming, Chief Representative of Shanghai Representative Office, Yujie Industrial Co., Ltd.
In 2008, the tool industry was similar to the entire machinery industry and machine tool industry. The situation in the first half of the year was good, but the sudden decline after the Olympics was hardly a direct impact of the financial crisis. It may be affected by the Olympic Games to a greater extent. From the perspective of the overall pattern, the country’s investment in the Olympics has greatly boosted domestic demand.

Of course, for the Chinese market, I have always believed that this situation in the manufacturing industry is coming sooner or later. On the one hand, it is the pressure of rising costs, on the other hand, it is gradually restricted by relevant laws, low input, low output, and low labor. The practice of income is no longer feasible. The manufacturing industry reflected this situation in 2008. It can be said that it is a survival of the fittest. The same is true for the tool industry, where good products will continue to have their own market share and poor products will be squeezed out of this market.

Yan Jie's main customer is a domestic demand-type manufacturing company, so the market situation in the first half of the year is also very good. However, due to the stagnation of production caused by the earthquake, some large customers had no small impact on Jiejie; the automobile and related industries had a good situation in the first half of the year, and even stopped production in the second half of the year, which had a great impact on us. However, as a general rule, the consumption of automotive molds is mainly in the first half of the year. In the second half of the year, some new automotive mold factories and other investment projects drove our sales. Overall, the situation of Yan Jie in 2008 was quite satisfactory, basically the same as in 2007, and the annual sales revenue is expected to be more than 100 million yuan.

Although the automobile production will decline in 2009, there is a hard demand. The processing and manufacturing of this part of the car will be completed in the first half of the year. For the tool companies, especially the enterprises with the automobile and automobile molds as the main customer areas. In the first half of the year, we must stabilize the existing market, so the key to 2009 is the first half of the year.

In addition, China's entire machinery processing industry can be said to have reached a state of saturation, and even there is a problem of overcapacity. Enterprises will gradually become rationalized. The phenomenon of blind expansion and investment expansion will be greatly reduced, and more enterprises will choose. Maintain existing capacity, existing inputs, and continuously increase the added value of products through processing. From this point of view, the tool market may no longer have a large room for growth in the future. The most important thing for each tool company is to ensure its original market share and meet the hard demand of the market.

In 2009, Yan Jie first reduced costs and improved work efficiency, and also actively explored new customers and new fields. Yan Jie has many good products in Japan, such as machining tools for the aviation industry. It is suitable for processing high temperature alloys and FRP materials. It has advantages in the Japanese market, but it has not entered these industries in China. In the new field to be expanded this year, the aviation industry is the focus, as well as the rail processing industry with mature experience in the Japanese market. After all, China's railway investment is very large, which is also our development direction.

In addition, we will continue to develop new products to meet the needs, such as the recently launched HEP series products, the strength of the tool body has been greatly improved, can achieve large depth of cut, high feed, to meet the rough machining requirements of the heavy machine industry, mold industry.

In short, we will continue to explore new industries and new customers with existing experience and achievements, and promote sales through new products. The goal is to make up for the shrinking part caused by the bad market situation, which is the same as in 2008. Calmly, I think There is no possibility of growth in 2009. The most optimistic expectation is that the domestic situation will improve in the second half of this year, but there is definitely a lag period for the tool-based industry.

Wei Xiaohan, Marketing Director, Asia Pacific, Kennametal Metals Co., Ltd.
From the market in 2008, many industries have been affected by the financial crisis. The growth rate of the auto industry slowed down in the second half of the year. Some large auto companies faced challenges, production indicators were lowered, and even some factories were stagnant, and tool orders were also down.
In the whole year, the growth of construction machinery and wind power generation was not bad, but the construction machinery also experienced a sharp decline in the fourth quarter, and the machine tool manufacturing field also had a significant impact in the second half of the year. Of course, aerospace, railway construction and other aspects have not been greatly affected.

In 2008, it was still a year of growth for Kennametal. Although the fourth quarter was also affected by the financial crisis, the overall results were quite satisfactory, with annual growth of more than 20%.

In the past year, we have continued to increase investment in improving the company's strength and capabilities, and have taken some corresponding measures. During the year, the Shanghai Technology Center was opened, the capacity of the Tianjin plant was also improved, the quantity and quality of the products were improved, and the supply of non-standard tools was also rising. In internal construction, we have increased personnel in some key departments, organized relevant technical personnel to conduct training in Europe and the United States, and continuously improve the company's ability to serve customers and provide solutions. Headquarters and other branches around the world have further increased their support for the Chinese market in 2008, including senior headquarters and relevant experts who have visited Chinese companies or related support. Some foreign experts have also organized vehicles for the Chinese market. Technical lectures on heavy-duty cutting, aviation, etc.

For 2009, we have basically the same understanding as other companies, and the big environment is definitely the most difficult year. The European and American economies will not recover, and Japan will even experience negative growth. This will still have a big impact on China's export-oriented enterprises, but the Chinese economy as a whole will certainly maintain its growth momentum. China's tool market should be in a state of being equal to 2008 in 2009. Of course, we also have certain expectations for the market recovery in the second half of this year.

Specifically, Kennametal will increase the awareness of new products in the fall of 2008 in various ways, and continue to introduce new products. This spring, we will introduce new technologies in drilling, turning, milling, etc. A fixed rhythm of two new product releases each year. We are still looking for new opportunities in the automotive field, while focusing on aerospace, railway construction and other major industries driven by national policies, seeking new growth points to compensate for the adverse effects of other weak industries.

In addition, we must increase customer service, strengthen team building and channel construction, and increase training for dealers.


General Manager of Arnold (Suzhou) Tool Co., Ltd.
In the first half of 2008, the situation of the national tool market was very good. The machines in the workshops of manufacturing enterprises were running 7/24, but the market dropped significantly after entering July, especially after October, the market situation was very anxious. At this time, the news that the first private tool company closed down and sold equipment was also heard from Xixiashu, which is known as the "hometown of Chinese knives." Despite this, Arno’s sales in 2008 increased by more than 30% from 2007.

2008 is the first year of Arnold's implementation of the second “five-year plan”, and its importance is self-evident. After successfully completing the first “Five-Year Plan” mission, Arnold Tools has transformed itself from small to medium-sized, with a relatively single product range to a rich product range as the basis for achieving the second “five-year plan” goal.

In this year, Arnold not only added a large number of advanced manufacturing equipment groups in the new factory building of Suzhou Industrial Park, but also successfully completed the transformation of modern tool manufacturing management system. This not only greatly improves production efficiency and capacity, but also greatly improves the stability of product quality.

On the basis of further strengthening and expanding the strengths of the original tool professional grinding, hole machining tools and forming milling cutters, the focus will be on the Arnold powerful end mills and high-grade standard end mills in 2009, especially for graphite processing and hardening. Machining and high speed milling cutters. The recently launched high-performance coatings such as Super C, Super H, and Super D will bring more benefits to users. After adjusting the annual plan, Arnold will lock sales growth to 30% in 2009 by reducing production costs, increasing product categories, and further improving service quality.

The first three months of 2009 may be the hardest day for everyone. It is estimated that the market will gradually improve in April, and I hope that after July, we will basically recover. We predict that the tool market in 2009 will generally be the same as in 2008.

Zhang Jianming, Deputy General Manager of Saili Coating Technology Co., Ltd.
The successful hosting of the 2008 Olympic Games in China is a memorable year for everyone.
The same is true for the Saili Coating Technology Co., Ltd. (hereinafter referred to as "Saily Coating"). In July 2008, Tianwei Baobian and CemeCon AG officially completed the equity transfer. Saili Coating Technology Co., Ltd. became a wholly-owned subsidiary of German CemeCon AG in China and officially changed its name.

In just a few years, the coating technology and products of the Saili coating have been continuously upgraded and strengthened, and our world technology leadership in the field of high-performance coatings, ie coating tools, has been consolidated. In 2008, due to the earthquake disaster and the global financial crisis, it also brought difficulties to the coating industry. In this kind of adversity, the Saili coating still maintained a good sales performance and achieved substantial growth.

CemeCon's strong R&D capabilities laid the foundation for Saili's outstanding performance. Since Celili Coating became a wholly-owned company of CemeCon in Germany in 2008, Seri Coatings has kept pace with CemeCon at the technical level and launched a series of advanced coating products for the Chinese market. Such as ALOX SN2 coating, it is a thickened super-nitrogen coating with a coating thickness of up to 8μm, almost no residual stress, so the adhesion is greatly improved, and the traditional concept PVD can not deposit thick film coating into reality. . HYPERLOX coating is a super hard, high oxidation temperature resistant coating with an oxidation temperature of up to 1100 ° C, making it ideal for difficult material processing and high speed dry cutting environments. This coating is widely used in processing materials and has achieved remarkable results in the processing of stainless steel, titanium alloys and steels with hardness up to HRC60.

Saili coating not only has advanced coating technology, but also has advanced service concept, which is also an important factor in the success of Saili coating. “Customized coatings tailored to customers' needs” has always been our goal. How did this sexualized coating come about? First, the Saili coating needs to understand the customer's needs, including the tool's base material, geometry and processing environment. Based on these, then the cutting test is carried out at the customer, and then the coating is further optimized according to the test results, making it A personalized coating that fully satisfies the needs of the customer. The service of the Saili coating is not over yet, because the Saili coating provides more than just a coating product, but a complete coating solution. Saili's sales staff will immediately track the use of the tool and respond to the customer's feedback in a timely manner to improve the performance of the coating to fully satisfy the customer's satisfaction. Saili coating pays attention to customers not only here, but also understands the customer's needs through visits and questionnaires. As long as the Saili coating can do it, every small link will not be lost. While Emperor Coating emphasizes increasing customer satisfaction, it emphasizes the solidarity and synergy of the Saili coating team, which is a key element of all work.

Everyone is still immersed in the good memories of 2008, 2009 has quietly come. In 2008, advanced technology and service concepts and an efficient team won the Celili coating. The 2009 Saili coating will take it to the next level. CemeCon has strong research and development capabilities and has been a leader in PVD magnetron sputtering. At present, CemeCon is embarking on a new technology HPPMS (high-power pulsed magnetron sputtering). The coating using HPPMS technology not only retains the smooth surface of the conventional sputtering technology, but also has the characteristics of compact structure and high formation. The pulsed flow, which in turn produces higher ionization rates and high ion energy, further enhances coating performance and solves coating problems in complex geometries and sensitive materials. With the development of HPPMS technology, CemeCon will open a new chapter in coating technology worldwide, and believe that Chinese customers will soon realize the benefits of this new technology.为更好的满足客户需求，缩短交货周期，2009赛利涂层在苏州、北京公司各增加了一台CC800/9Jet涂层设备，从而使生产能力进一步扩大。此外，赛利涂层将特别针对航空、石墨以及难加工材料重点推荐CemeCon世界领先的CC Dia? 金刚石涂层，使机加工的难度大大降低。期待赛利涂层2009将给客户带来更大的收益，客户的成功也意味着赛利涂层的成功，这也是我们最大的心愿。

北京金万众机电技术有限公司副总经理林欧阳
2008年的刀具行业虽然遭遇金融危机，但由于发展的惯性，整体来说全年还是增长的——尽管增长比以前明显减慢。金万众同其他任何一家企业一样，其发展不可能脱离大环境，也受到金融危机的影响，但2008年仍然完成了3.4亿的销售额，实现增长约5%。

刀具行业2009年，尤其是上半年肯定会困难，与2008年同期相比应该会出现负增长，至于下半年能不能好转，要看整个形势的变化。我们在中国的大环境下，也看到了政府拉动内需的政策，相关的投资会给我们带来一些机遇，应该抓住难得的机遇，以抵御金融危机带来的负面影响。

我们提出，在目前的环境下，2009年不要逆势而动，要顺势而为，不过多地追求规模、销售额，目标过高可能要冒很大的风险，因此我们对2009年的销售规划目标很低，3亿元，比2008年还略有减少。当然，目前的不确定因素太多，我们还会视上半年的发展情况再检查目标是否合适，是否需要调整。总的来说，要在规模上放缓速度，借此机会更多地“练内功”，加强内部管理，使管理更科学、全面，加强员工队伍建设，提高技术能力、销售能力。就是要在困难中谋划未来、积极准备，将来危机过去的时候，我们是一个有准备的企业。客户虽然面临困难，刀具采购会减少，但是对服务的要求仍然存在，不会降低，此时仍然要体现我们的服务质量，更应该突出对客户的服务。