Analysis of five major trends in the home improvement industry in 2015

In the home furnishing industry, the most impacted and changed Internet thinking is the non-home improvement industry. This is because consumers have accumulated more “pain points” in the traditional home improvement process. For example, issues such as duration, price difference, and additions have made this industry one of the earliest traditional industries that have been transformed by Internet thinking.

In 2015, more than half passed. In the crazy “Internet +” wave in the first half of the year, traditional home improvement companies continued to introduce new products while also seeing the influence of other “outsiders” involved in the industry. At present, traditional home improvement enterprises continue to think about various models.

Trend 1:

Home decoration era of low profit

Since the love space home improvement product launched in 699 yuan/square meter in 2014, services from different brands of 698 yuan/square meter, 666 yuan/square meter, and 599 yuan/square meter have appeared one after another, and some companies have subdivided the construction. The package or main package also uses a similar pricing model.

Many people in the industry classify this “XXX yuan/square meter” phenomenon as the Internet home improvement model, which is considered as product-based thinking. In these packages, there are often many free programs that are consistent with the "free" concept of internet thinking. At the same time, this model also stipulates the duration of the project. This faster-than-fast approach has also caused an industry upsurge. For example, there are endless arguments for completion in 20 days, 18 days, or even 15 days under relevant conditions.

However, the opposite opinion is not unanswered. Some people in the industry believe that this simply does not belong to the Internet home improvement. It is just a follow-up quotation model. The essence of Internet home improvement must be re-excavated.

Insiders pointed out that the reason behind these quotations is that the era of low-cost home improvement has arrived. Sun Wei, chairman of Real Creation and Decoration Group, believes: “The Internet has brought us closer to our customers, so the intermediate links are no longer needed. Through the competition among enterprises, continuously and effectively responding to changes in the environment, we naturally enter the era of meager profits. "This model represents the company's love of space, actually decorated, decorated with the Holy Land, the real creative decoration, the East easy to set up the United States and other homes.

Trend 2:

Various types of virtual applications have gradually matured

Some of the enterprises that have entered the home improvement field with technological identities mostly have the advantages of online product intelligence and management process. They have more mature APP and website 3D virtual design, more suitable for spending habits, can interact with consumers and produce stickiness.

In addition, the traditional home improvement companies are also enriching the 3D virtual design software or BIM software for online-aided design, thereby providing effective assistance for measurement, cost calculation, etc., and directly linking the ERP system to synchronize with the worker management system. Therefore, some traditional enterprises have to change their voices in order to target Internet companies.

Trend 3:

Credit business involved in home improvement services

The decoration consumption should be a large amount of consumption items. On the basis of the gradual maturity of the Internet and financial development, many interest-free credit services have also entered the decoration field.

Recently, Jimei Home has signed a credit home-buying business with China Construction Bank and Gu Mai Anju E-Commerce Co., Ltd., aiming at attracting consumers to decorate and quoting through the experience shops of Gu Mai's residence in the Beijing regional community. Consumers choose to purchase relevant home building materials at Jimei Home to receive 24 interest-free, fee-free consumer discounts.

At the beginning of this year, the decoration of the Holy Point together with the Internet financial service provider Yu Youbao brought the benefits of “pay for the decoration first” to consumers, and also changed the mode of payment and refurnishing in the traditional decoration.

Trend 4:

Give birth to the "home improvement service" market

When Internet technology companies aim at the home improvement market, traditional home improvement companies have introduced new eras. Many companies in the industry have also come into the field of pan-in-home installations, and their entry points have become even more unique. For example, colorful decorators have eyeed the post-decoration service market.

Colorful home improvement means that as people's demands for quality of life continue to increase, problems such as maintenance and beautification of home improvement products have become a requirement. The services of colorful decoration homes will be targeted at the "after-repair service" market, from a small panel to a large space. With the goal of softwear and beautification, “home-for-news” is taken as a new opportunity for the company to enter the home improvement market.

In traditional home improvement companies, this trend has begun to spread. Has been decorated with the advantages of the old home decoration, this year also began to focus on opening up the local decoration market.

Trend 5:

Establishing the "Internet +" Order into Corporate Aspirations

Industry insiders predict that in the near future, giant companies may emerge in the home improvement industry. Affected by this claim, various brainstorming discussions in the industry have emerged in an endless stream and the atmosphere is tense. All kinds of signs show that this is a prelude to the drastic changes in the home improvement industry. However, for the industry, the real fear may not be how large enterprises will appear, but in the current environment, how the industry should establish a truly Internet-related rules and order.

In this regard, at the China Internet Decoration Innovation Forum held recently, Yang Tienan, CEO of Haier.com, stated: “The relationship between our companies should be mutual aid and mutual support rather than competition. We need to work together to break Another interest system to achieve the common development of industry companies."