"Zheng" energy bursts Lin's wood industry and another city!

Tmall double eleven just ended, the national netizens were smashed by the turnover of 91.2 billion, and they have been reviving the data of this history again. In the whirlpool of the wave, major furniture brands broke out and attracted attention. Lin's Wood, All-Friends, Gujia and other furniture e-commerce brands accounted for the current category of Tmall furniture, and the sales volume per day exceeded 100 million yuan. Lin's wood industry has tripled the Tmall furniture category with a total turnover of 510 million, becoming the third consecutive championship and turning the furniture e-commerce to full play.

When everyone is still immersed in the double eleven carnival, Lin's wood industry took the line to the furniture experience hall , and then burst into a heavy blow. It is reported that on November 28th, the Linshi Wood Industry Offline Furniture Experience Hall officially settled in the “Central Plains Hinterland” – Zhengzhou, which is the eighth line after Foshan, Changsha, Tianjin, Chengdu, Guiyang, Nanjing and Wuhan. O2O Experience Hall.


Lin's Wood Industry Zhengzhou O2O Experience Hall is located 100 meters west of the intersection of Zhengzhou Road and Yufeng Road in Guancheng District of Zhengzhou City. The total area is over 1,000 square meters, with a total of three floors and an investment of 10 million. Located in the bustling commercial circle, the surrounding traffic is convenient; adjacent to the large home store, the industry atmosphere is strong. The museum will be in line with the experience halls of other cities, with a comprehensive home space combination, covering Korean, French, American, Chinese, Mediterranean, modern, mattress, Nordic, children and other styles. .


Not long ago, Lin's Wood also announced that the opening of the Wuhan Experience Hall was on November 21st. The opening time of the Zhengzhou Experience Hall and the Wuhan Experience Hall was only a week away. The opening speed was so frequent, Lin's Wood Industry What is the plan?

Liao Changxu, marketing director of Lin's Wood O2O, said: "Because all the internal staff were busy preparing for the Double Eleven event, the opening of the new experience museum can only be temporarily put on hold. After the double eleventh, it will be restarted. Both Wuhan and Zhengzhou will be opened. It has been preparing for a long time, and it is not a problem to open one after another. In the future, the opening speed of our offline O2O experience hall will be accelerated, and we hope to reach 30 or so experience centers by the end of next year."

It is understood that in the past double eleven, Lin's wood industry for the first time joined the offline six experience halls to participate in the big promotion activities, to achieve online and offline linkages, and finally the six museums with more than 50 million total transactions The amount is gorgeous. Undoubtedly, the double-line success of the Double Eleven is a strong point for the Lin's wood O2O model, adding more confidence to its strategic deployment and becoming its accelerated layout offline experience hall. One of the powerful powers.

From the opening of the first offline furniture experience hall in August 2014, the development speed and scale of Lin's wood O2O model are rare in the industry. This furniture e-commerce company from the Amoy brand, despite its explosive growth, still explores the O2O model according to its actual situation, through the online and offline linkage and complementarity, to achieve a closed loop of sales, and strive to find a healthy, A growing model of growth. The development of Lin's wood industry is worthy of attention and expectation inside and outside the industry.

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