Saint-Gobain Norton: Helping China's industrial development for 20 years
In 1994, Saint-Gobain Abrasives (Shanghai) Co., Ltd. established a fixed abrasives factory and began to produce Norton brand ceramic bond grinding wheels, which marked the official entry of Saint-Gobain abrasives into the Chinese market. After 20 years of development, as the only multinational abrasive abrasives company with industrial production and technology research and development investment in China, Saint-Gobain currently has 5 production plants and more than 1,000 employees in China. In 2013, the second phase of Saint-Gobain China R&D Center was officially put into operation, which fully reflected Saint-Gobain's high attention to the Chinese market and continued innovation investment. 
Liu Yuzhen, Director of Operations, Saint-Gobain China
Saint-Gobain Norton Booth On March 12, 2014, the 25th China International Hardware Fair opened at the Shanghai New International Expo Center. Saint-Gobain Company carried “Resin Elastic Polishing Sheet, Zirconium Corundum Venetian Disc and Clipper Handheld Gasoline Cutting Machine and Rescue Resin Many high-end new products such as cutting films were grandly launched. During the exhibition, China Coatings Abrasives Network reporter was invited to participate in the media press conference held by Saint-Gobain and interviewed Mr. Liu Yuxi, the operating director of Saint-Gobain China.
China Coated Abrasives Network Reporter (hereinafter referred to as “Reporterâ€): In 2014, Saint-Gobain was planted in the Chinese market for 20 years. After 20 years of development, how does Saint-Gobain now view the Chinese market?
Director Liu Yuxi : In my opinion, there is no small market in China. Any market in China is not small. Just find a suitable application and then adapt it to the right product. It can do well in the Chinese market.
For the huge domestic construction market, Saint-Gobain launched new products such as Clipper handheld gasoline cutting machine and special resin cutting sheet for rescue. These products can be widely used in general materials cutting in the fields of construction and fire rescue. In today's society, accidents and natural disasters are frequent, this product can meet the cutting requirements of modern rescue work and save more precious lives. I believe this product will have a very good performance in the Chinese market.
Clipper portable gasoline cutting machine and rescue with special resin-cutting Reporter: 2013 is over, Saint-Gobain for changes in the domestic hardware market, what new strategic plan?
Mr. Liu: In 2013, the performance of the entire Chinese hardware market was relatively calm. Although the Guangdong market experienced a significant decline due to export, other regions in China experienced more or less growth. The market has not experienced ups and downs.
Saint-Gobain made a very timely and complete conversion in the hardware channel in response to the current market situation. The future development direction of Saint-Gobain is mainly concentrated in three aspects: diversified products, very strict channel management, and more competitive mid-to-high end products.
Saint-Gobain has shifted from the pursuit of volume growth to the pursuit of product diversification. Based on the existing market, the company has developed a wide range of product lines including coated abrasive products, diamond saw blades and building materials products, using the full range of Saint-Gobain Norton brand products.
Reporter: In 2013, the second phase of Saint-Gobain China R&D Center was officially put into operation. What is the current operation situation?
Mr. Liu: The new product “elastic polishing film†that we participated in this time was the second phase of the Shanghai R&D Center, which was successfully developed in the second half of last year. The product has reached the international advanced level in terms of technology, which is enough to prove the strong research and development strength of Saint-Gobain China R&D team.
Reporter: Does China's high-quality and inexpensive raw materials help Saint-Gobain to enhance its product competitiveness?
General Liu: As we all know, a product has three important elements: abrasives, binders, and fillers. These three elements undergo a very complex chemical reaction to produce the perfect product. Many of Saint-Gobain's raw materials are purchased domestically, but we have a very strict quality management system. We only choose raw materials that meet the standards for product production.
Reporter: How does Saint-Gobain maintain its competitive advantage in the market?
Mr. Liu: First of all, Saint-Gobain is the only professional supplier of abrasives with a full range of products. It has obvious advantages in product diversification. Secondly, Saint-Gobain, as the world leader in abrasives, has a huge Brand advantage; again, Saint-Gobain has established five factories in China. The localization of the factory guarantees the reduction of Saint-Gobain's production costs and shortened delivery time, and better caters to the current market competition. Then, Saint-Gobain entered China for 20 years. The dealer network built is huge; in the end, Saint-Gobain has established a strong local R&D center in China, invested huge research and development costs, and established a research and development team of 80 people dedicated to product development in China and Asia, 30 of which % is a doctor and 30% is a master. It is these five aspects that guarantee the competitive advantage of Saint-Gobain in China.
Reporter: Energy conservation, emission reduction and environmental protection are the current national priorities. What does Saint-Gobain do in terms of production and R&D?
Mr. Liu: Saint-Gobain Abrasives China has always been concerned and committed to our responsibility in the environment, health and safety. “Zero work accidents, zero occupational diseases, zero waste disposal expenses†is the company's long-term goal. Saint-Gobain is also actively involved in the development of various grinding application standards to promote the industry's robust, balanced and sustainable development.
We have established a waste heat recycling system that meets European emission standards, with carbon emissions being only 25% of normal standards. And Saint-Gobain's selection and application of any raw materials meets the most stringent international environmental standards.
Moreover, our safety concerns for our employees are also comprehensive. In the production process, the labor intensity is strictly in accordance with the modern ergonomics concept. Even the maximum weight of each product package, we have made strict requirements to prevent employees from causing damage during transportation, and always pay attention to the health of the group employees. Safety.
Reporter: In the previous interview, you mentioned that Saint-Gobain has very strict channel management. How does Saint-Gobain do this in this regard?
Mr. Liu: Saint-Gobain’s channel management is most concerned with the integrity and long-term nature of dealers. In a win-win thinking, Saint-Gobain will make the minimum demands on dealers, but provide the most protection. We have no demand for dealers, we value the ability of dealers to develop diversified markets.
In developing a diversified market, Saint-Gobain also pays great attention to the training of dealers, sales personnel and even end customers, so that they can truly understand our new products. This is a very important part of our market channel promotion.
to sum up:
Although the global economy continues to be sluggish, Saint-Gobain's business in Asia still maintains strong growth momentum, and Asia-Pacific, especially China, remains the focus of Saint-Gobain's investment. In the future, Saint-Gobain will keep up with market trends, keep abreast of market demand, and continuously increase investment in eastern China. It will also continue to increase investment in northern and western China to ensure active business in markets with development potential.
About Saint-Gobain Norton for 20 years (data provided by Saint-Gobain)
In 1994, Saint-Gobain Abrasives (Shanghai) Co., Ltd. was established to manufacture the “Norton†brand ceramic bond grinding wheel.
In 1995, Saint-Gobain Abrasives (Shanghai) Co., Ltd. bonded ceramic bond grinding wheel entered Japan, a market with extremely strict quality and technical requirements.
In 1996, Saint-Gobain acquired the world-renowned superhard abrasive brand WINTER, which further enhanced the product strength of superhard abrasives.
In 1998, Saint-Gobain acquired Flexovit, which is known for producing resin-cut and polished sheets. Flexovit is one of the three leading brands of Saint-Gobain Abrasives in the Chinese market.
In 2002, Saint-Gobain Abrasives (Shanghai) Co., Ltd. began to produce ceramic bond large grinding wheels for crankshaft/camshaft grinding of automobile engines to meet the needs of China's rapidly growing automotive industry.
In the same year, the new Shanghai factory, which produces resin cutting and grinding tools and diamond tools, was established.
In 2005, the resin bond grinding wheel for steel mill roll grinding was officially put into operation at Saint-Gobain Abrasives (Shanghai) Co., Ltd., further optimizing and expanding the product line.
In 2006, Saint-Gobain Group established its fourth R&D center in China. The grinding technology center and the abrasives R&D team can provide professional application support and training, which fully demonstrates the company's high attention to the Chinese market and its Chinese user's identification commitment.
In 2008, the heavy-duty grinding wheel (BZZ) for steel mills was officially put into operation at Saint-Gobain Abrasives (Shanghai) Co., Ltd., marking Saint-Gobain's full range of localized products for the steel industry.
Saint-Gobain Abrasives (Suzhou) Co., Ltd. was completed and put into production, producing a full range of coated abrasive products
In 2009, Norton TG and Quantum ceramic sintered corundum abrasive wheels for gear, bearing and aerospace precision machining were successfully launched. In the same year, Saint-Gobain Abrasives began to enter the domestic hardware market.
In 2010, Saint-Gobain Abrasives (Shanghai) Co., Ltd. superhard abrasives factory was established to produce resin and ceramic bond diamond and CBN grinding wheels.
In the same year, Saint-Gobain Abrasives officially entered the Chinese automotive aftermarket.
In 2011, Saint-Gobain Abrasives (邯郸) Co., Ltd., with a total investment of 110 million RMB, was completed and put into production, further satisfying the growing demand for bonded abrasives in domestic and Asian markets.
In 2013, the second phase of Saint-Gobain China R&D Center was grandly opened and put into operation, and China's R&D team and scale doubled. The latest ceramic bond Vitrium3 was launched simultaneously around the world, and the DX40 ceramic bond CBN grinding wheel was successfully launched. In addition, Norton Cilpper, a well-known professional brand in the European construction industry, has also begun to promote the hardware market.
The world leader in abrasives industry in 2014
Consolidation Abrasives - World No. 1
Coated Abrasives - World No. 2
Superhard material grinding tools - the world's first
Resin cutting and polishing tablets - the world's first
Diamond products and equipment for the construction industry - World No. 3
Liu Yuzhen, Director of Operations, Saint-Gobain China
Saint-Gobain Norton Booth On March 12, 2014, the 25th China International Hardware Fair opened at the Shanghai New International Expo Center. Saint-Gobain Company carried “Resin Elastic Polishing Sheet, Zirconium Corundum Venetian Disc and Clipper Handheld Gasoline Cutting Machine and Rescue Resin Many high-end new products such as cutting films were grandly launched. During the exhibition, China Coatings Abrasives Network reporter was invited to participate in the media press conference held by Saint-Gobain and interviewed Mr. Liu Yuxi, the operating director of Saint-Gobain China.
China Coated Abrasives Network Reporter (hereinafter referred to as “Reporterâ€): In 2014, Saint-Gobain was planted in the Chinese market for 20 years. After 20 years of development, how does Saint-Gobain now view the Chinese market?
Director Liu Yuxi : In my opinion, there is no small market in China. Any market in China is not small. Just find a suitable application and then adapt it to the right product. It can do well in the Chinese market.
For the huge domestic construction market, Saint-Gobain launched new products such as Clipper handheld gasoline cutting machine and special resin cutting sheet for rescue. These products can be widely used in general materials cutting in the fields of construction and fire rescue. In today's society, accidents and natural disasters are frequent, this product can meet the cutting requirements of modern rescue work and save more precious lives. I believe this product will have a very good performance in the Chinese market.
Clipper portable gasoline cutting machine and rescue with special resin-cutting Reporter: 2013 is over, Saint-Gobain for changes in the domestic hardware market, what new strategic plan?
Mr. Liu: In 2013, the performance of the entire Chinese hardware market was relatively calm. Although the Guangdong market experienced a significant decline due to export, other regions in China experienced more or less growth. The market has not experienced ups and downs.
Saint-Gobain made a very timely and complete conversion in the hardware channel in response to the current market situation. The future development direction of Saint-Gobain is mainly concentrated in three aspects: diversified products, very strict channel management, and more competitive mid-to-high end products.
Saint-Gobain has shifted from the pursuit of volume growth to the pursuit of product diversification. Based on the existing market, the company has developed a wide range of product lines including coated abrasive products, diamond saw blades and building materials products, using the full range of Saint-Gobain Norton brand products.
Reporter: In 2013, the second phase of Saint-Gobain China R&D Center was officially put into operation. What is the current operation situation? Mr. Liu: The new product “elastic polishing film†that we participated in this time was the second phase of the Shanghai R&D Center, which was successfully developed in the second half of last year. The product has reached the international advanced level in terms of technology, which is enough to prove the strong research and development strength of Saint-Gobain China R&D team.
Reporter: Does China's high-quality and inexpensive raw materials help Saint-Gobain to enhance its product competitiveness?
General Liu: As we all know, a product has three important elements: abrasives, binders, and fillers. These three elements undergo a very complex chemical reaction to produce the perfect product. Many of Saint-Gobain's raw materials are purchased domestically, but we have a very strict quality management system. We only choose raw materials that meet the standards for product production.
Reporter: How does Saint-Gobain maintain its competitive advantage in the market?
Mr. Liu: First of all, Saint-Gobain is the only professional supplier of abrasives with a full range of products. It has obvious advantages in product diversification. Secondly, Saint-Gobain, as the world leader in abrasives, has a huge Brand advantage; again, Saint-Gobain has established five factories in China. The localization of the factory guarantees the reduction of Saint-Gobain's production costs and shortened delivery time, and better caters to the current market competition. Then, Saint-Gobain entered China for 20 years. The dealer network built is huge; in the end, Saint-Gobain has established a strong local R&D center in China, invested huge research and development costs, and established a research and development team of 80 people dedicated to product development in China and Asia, 30 of which % is a doctor and 30% is a master. It is these five aspects that guarantee the competitive advantage of Saint-Gobain in China.
Reporter: Energy conservation, emission reduction and environmental protection are the current national priorities. What does Saint-Gobain do in terms of production and R&D?
Mr. Liu: Saint-Gobain Abrasives China has always been concerned and committed to our responsibility in the environment, health and safety. “Zero work accidents, zero occupational diseases, zero waste disposal expenses†is the company's long-term goal. Saint-Gobain is also actively involved in the development of various grinding application standards to promote the industry's robust, balanced and sustainable development.
We have established a waste heat recycling system that meets European emission standards, with carbon emissions being only 25% of normal standards. And Saint-Gobain's selection and application of any raw materials meets the most stringent international environmental standards.
Moreover, our safety concerns for our employees are also comprehensive. In the production process, the labor intensity is strictly in accordance with the modern ergonomics concept. Even the maximum weight of each product package, we have made strict requirements to prevent employees from causing damage during transportation, and always pay attention to the health of the group employees. Safety.
Reporter: In the previous interview, you mentioned that Saint-Gobain has very strict channel management. How does Saint-Gobain do this in this regard?
Mr. Liu: Saint-Gobain’s channel management is most concerned with the integrity and long-term nature of dealers. In a win-win thinking, Saint-Gobain will make the minimum demands on dealers, but provide the most protection. We have no demand for dealers, we value the ability of dealers to develop diversified markets.
In developing a diversified market, Saint-Gobain also pays great attention to the training of dealers, sales personnel and even end customers, so that they can truly understand our new products. This is a very important part of our market channel promotion.
to sum up:
Although the global economy continues to be sluggish, Saint-Gobain's business in Asia still maintains strong growth momentum, and Asia-Pacific, especially China, remains the focus of Saint-Gobain's investment. In the future, Saint-Gobain will keep up with market trends, keep abreast of market demand, and continuously increase investment in eastern China. It will also continue to increase investment in northern and western China to ensure active business in markets with development potential.
About Saint-Gobain Norton for 20 years (data provided by Saint-Gobain)
In 1994, Saint-Gobain Abrasives (Shanghai) Co., Ltd. was established to manufacture the “Norton†brand ceramic bond grinding wheel. In 1995, Saint-Gobain Abrasives (Shanghai) Co., Ltd. bonded ceramic bond grinding wheel entered Japan, a market with extremely strict quality and technical requirements.
In 1996, Saint-Gobain acquired the world-renowned superhard abrasive brand WINTER, which further enhanced the product strength of superhard abrasives.
In 1998, Saint-Gobain acquired Flexovit, which is known for producing resin-cut and polished sheets. Flexovit is one of the three leading brands of Saint-Gobain Abrasives in the Chinese market.
In 2002, Saint-Gobain Abrasives (Shanghai) Co., Ltd. began to produce ceramic bond large grinding wheels for crankshaft/camshaft grinding of automobile engines to meet the needs of China's rapidly growing automotive industry.
In the same year, the new Shanghai factory, which produces resin cutting and grinding tools and diamond tools, was established.
In 2005, the resin bond grinding wheel for steel mill roll grinding was officially put into operation at Saint-Gobain Abrasives (Shanghai) Co., Ltd., further optimizing and expanding the product line.
In 2006, Saint-Gobain Group established its fourth R&D center in China. The grinding technology center and the abrasives R&D team can provide professional application support and training, which fully demonstrates the company's high attention to the Chinese market and its Chinese user's identification commitment.
In 2008, the heavy-duty grinding wheel (BZZ) for steel mills was officially put into operation at Saint-Gobain Abrasives (Shanghai) Co., Ltd., marking Saint-Gobain's full range of localized products for the steel industry.
Saint-Gobain Abrasives (Suzhou) Co., Ltd. was completed and put into production, producing a full range of coated abrasive products
In 2009, Norton TG and Quantum ceramic sintered corundum abrasive wheels for gear, bearing and aerospace precision machining were successfully launched. In the same year, Saint-Gobain Abrasives began to enter the domestic hardware market.
In 2010, Saint-Gobain Abrasives (Shanghai) Co., Ltd. superhard abrasives factory was established to produce resin and ceramic bond diamond and CBN grinding wheels.
In the same year, Saint-Gobain Abrasives officially entered the Chinese automotive aftermarket.
In 2011, Saint-Gobain Abrasives (邯郸) Co., Ltd., with a total investment of 110 million RMB, was completed and put into production, further satisfying the growing demand for bonded abrasives in domestic and Asian markets.
In 2013, the second phase of Saint-Gobain China R&D Center was grandly opened and put into operation, and China's R&D team and scale doubled. The latest ceramic bond Vitrium3 was launched simultaneously around the world, and the DX40 ceramic bond CBN grinding wheel was successfully launched. In addition, Norton Cilpper, a well-known professional brand in the European construction industry, has also begun to promote the hardware market.
The world leader in abrasives industry in 2014
Consolidation Abrasives - World No. 1
Coated Abrasives - World No. 2
Superhard material grinding tools - the world's first
Resin cutting and polishing tablets - the world's first
Diamond products and equipment for the construction industry - World No. 3
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