Paint is a special main material for home decoration. It is understood that in the general home decoration, paint spending accounts for only 5% of the entire renovation costs, but it accounts for 80% of the entire renovation area, 100% determines the overall decoration effect and the living environment, a direct impact on family health. However, most of the market is still occupied by some products with low prices and high prices. These products are in the name of environmental protection. Consumers who do not have considerable knowledge about paints are easily deceived, and accidentally fall into manufacturers' deceptions.
Paint sales tricks a garbage paint put on dress
Defrauding background: consumer's worship psychology.
Common tricks: At present, some paints that are branded with foreign brands on the market are actually expired garbage paints imported abroad at a very low price. They are refilled at home, affixed to foreign brands, and replaced with foreign packaging, on the market. Sales, the profit of this coating is about 4 to 5 times.
Consequences: This kind of product does not have the basic properties that the paint should have. After one or two months of use, the phenomenon of powder dropping, decoloration, etc. will occur. It is not environmentally friendly, and some of them have turned into bad taste, causing great potential for human health. .
Should lie to countermeasures: 1, understand the background and history of manufacturers. 2. Buy mature brands.
Paint sales deception two sales not service
Deceive background: Most consumers only pay attention to the effect when purchasing paint, and ignore the service.
The usual tricks: Only the introduction of the product at the time of sale, and never mention the after-sales service.
Consequences: When the wall fades, powder falls out, etc., there is nowhere to resolve the problem. Manufacturers generally require consumers to deal with distributors directly. Even if they promised to come to the door for maintenance, the time will be delayed and the final result will be lost.
Should be cheated
1. As far as the economic conditions permit, try to choose brand-name products;
2, at the time of purchase to the sales staff on the "site guidance" requirements, no after-sales service manufacturers generally "no need", "will not be a problem" to shirk;
3. Call the factory directly to ask about the time for on-site maintenance. A good manufacturer promises a 24-hour on-site service.
Paint sales deception three local products to sell a foreign price
Deceive background: consumers are not easy to identify product quality.
Common tricks: Some local products using domestic raw materials, the quality of instability, but put a foreign brand to sell high prices, if consumers buy fake goods, spend a lot of money, do not say, the effect can only look at their own good luck Now.
Consequences: The economy suffers losses and spends more money, but it does not necessarily use real good products.
Should be cheated Countermeasures: If the economic conditions do not allow, it is better to choose pure domestic brands.
Paint Sales Deception 4 intentionally exaggerates features
The fraudulent background: Consumers are irrational, do not have knowledge of paint products, and do not consider information comprehensively. The most typical is the so-called five-in-one product that is now prevalent in the paint industry. The basic functions that a typical paint should have are deliberately exaggerated. These five functions include: mildew prevention, easy scrubbing, covering minor cracks, lasting beauty, and scent. According to industry analysts, the anti-mold and covering functions of the paint are all basic functions, but now they are used by merchants as selling points.
Consequences: 20% more money for the two functions that should be available.
Should be cheated Countermeasures: Look closely at wallets, do not blindly believe that the business's hype, understand their needs, select the appropriate product.
Paint sales deception five chaos scramble concept
Deception background: Consumers pay attention to environmental issues and lack relevant knowledge.
Common tricks: Grab a concept that consumers are unfamiliar with and scramble to create selling points. For example, zero-VOC coatings, which were popular recently, are analyzed by relevant parties. Under the current market conditions, zero-VOC coatings are simply not practical.
Under the current technical conditions, if the production of a genuine zero VOC does not affect the basic functional coatings, the price will be unacceptable to consumers.
Consequences: Use a product with a name that is not true.
Should be cheated countermeasures: 1, consult a relevant expert before buying; 2, do not be too confident in the concept of popular.
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