Development of lock industry needs to raise brand awareness

On the one hand, marketing must have its own personality, use its own characteristics to create demand to attract consumers, and on the other hand it is to meet the individual needs of customers in all directions, which means that enterprises must develop personalized and colorful alternatives. Products, in order to break through the conventional impact of marketing, mining, guidance, create and meet market demand, in line with today's people seeking new, different, change the individual consumer trends.

In today's society, the development of various technologies is changing with each passing day, and the market for locks is mixed, making consumers feel blind and misunderstanding. At present, many branded and unbranded products have appeared in the hardware market one after another, and most consumers have unfamiliar brand influence. Some lock brand enterprises are only aware of the industry, and most consumers are unaware of it. Therefore, it is very important for the lock industry to develop brand awareness.

Industry analysts believe that the entry barriers of hardware locks are low, many hardware locks have a wide range of products, quality requirements are not high, and prices are cheap, so they must have a market. This low threshold hardware lock is bound to make the entire hardware lock market The threshold is low. Even if the hardware lock company has advanced technology, the same lock product will appear in the hardware lock market. At present, the domestic lock market is mainly engaged in the production of mid- and low-end lock products. As the lock industry is a labor-intensive industry, entry barriers are low, the degree of specialization is not high, and the types of high-end products are rare. The development of the lock industry is facing the problem of weak brand awareness.

Enterprises have weak brand awareness, and don't have their own brand of lock products, just some unknown lock products. The small locks should also have his own branded products. Only the brand, lock products have their own labels, increase customer awareness of the company. However, some lock companies are not aware of the importance of the brand, so hardware locks have very few branded products.

According to the "2012 China Hardware Tools Market Analysis and Investment Value Study Report" issued by Champion Consulting, the business philosophy, operating system, and business methods of the development of lock companies cannot provide the best allocation of existing economic resources and production factors. Use, this is a common feature of domestic locks.

Environmental protection, energy saving and safety “Lock” Environmental protection Energy conservation and safety are now the focus of the lock industry in production. The severity of environmental issues calls for more effective actions by responsible producers. Whether the product passed the certification of the environmental system and occupational health and safety system; whether to gradually adopt environmental protection plating technology, reduce the use of cyanide, use 3 Chromium plating; whether to meet the electroplating wastewater treatment and electroplating industry pollutant discharge standards, are manufacturers began to pay more attention to problem.