Contradictions among raw materials highlight the decline in floor sales in 2012

Recently, due to factors such as the price increase of wooden floor raw materials, the sales of domestic wood flooring began to decline.

According to industry insiders, in recent years, with the repeated soaring of wood prices, coupled with rising raw material import prices, the raw material contradictions in the flooring industry have also become increasingly prominent, and this year it has completely erupted. This makes the flooring industry, which uses wood as a raw material, feel pressure and profits are greatly reduced. In order to stabilize the flooring market, the flooring industry has implicitly slightly raised the market price of wood flooring products to ease the pressure on the flooring industry caused by rising raw materials. Some wood flooring companies have faced a crisis of survival and have even faced bankruptcy.

In 2012, it will be the coldest year in the flooring industry. The overall sales volume of the industry is declining, and some small enterprises have stopped production. Although it is now in the decoration season, wood flooring companies said that the sales volume of Jinjiu in 2011 has declined compared with previous years. According to the survey, sales volume in 2012 is also at least 20%. If September-October renovation season Still very poor, it may continue to decline by 30%.

It is understood that at present, the domestic sales of the flooring industry are declining, and the international market share is also shrinking. Affected by the European debt crisis, the sales of wood flooring have been difficult in the international market. This year can be described as the winter of the floor industry. Senior people in the industry said that at difficult times, wood flooring companies must take the initiative to prepare for the promotion season of the sales promotion war, to do the final sprint of this year, regardless of this year's performance will be how, as long as they can withstand the test, can survive the winter, it is inevitable It will usher in the spring of the flooring industry.